Marketing for Growth: Youth, Parents & Entrepreneurs Partnership ProgramAt — Hijos Del Sol Arts Productions
Overview:
This combined initiative beta tests the engagement of parents and small one-person businesses in East Salinas, empowering them through creative projects and marketing support. Parents and youth will collaborate with entrepreneurs (e.g., street vendors) to develop and market products, creating affordable promotional materials to enhance their businesses. The program fosters creativity, economic independence, and community collaboration. This is a brand new initiative for Hijos del Sol.
Goals:
- Empower youth and parents with creative, entrepreneurial, and marketing skills.
- Support local entrepreneurs with professional, affordable marketing materials.
- Build community ties and encourage economic growth in East Salinas.
What you’ll be doing:
- Design this new program in collaboration with HDS staff.
- Work one-on-one with entrepreneurs, parents, and youth to discover marketing needs.
- Identify youth and parents interested in participating in the project.
- Keep participants on track and collaborate with in-house artists to design marketing materials.
- Explore ways to help entrepreneurs generate more hyper-local sales and expand nationally via platforms like Facebook Marketplace, Craigslist, or Etsy.
- Help document the project’s progress and assess whether it should become a permanent program.
Desired Skills:
- Experience in marketing, graphic design, or creative entrepreneurship.
- Strong communication and mentorship skills.
- Familiarity with e-commerce platforms (e.g., Etsy, Craigslist, Facebook Marketplace).
- Passion for community development and economic empowerment.
1 service learner spot!
Requirements:
- Driver's License
- Must be 18 or older
- Bilingual Desired but not required
- Typical schedule: 2 hrs a day, 2 times a week, totaling 4 hrs weekly (4pm-6pm)
- Create a scheduled workshop based on our open studio hours (students will decide end time for the workshops)
- Tuesday- Friday 4:30 - 8pm
- Saturday 1 - 4pm
Training will be provided, as needed.
Ongoing support: Orienting service learners through Hijos Del Sol, having them get familiar with their supervisor, throughly describe projects and desired goals. Ensure students learn desired outcomes with room for discussion and questions. Provide ongoing opportunities for questions, feedback , and course correction.
Hijos Del Sol (HDS) currently serves a higher number of minors than adults. Although HDS has on-site instructors, it is important to state that some minors are not supervised by a parent/guardian other than HDS instructors.
HSD has an experimental art studio which means there are plenty of materials/equipment. It is advised that heavier equipment be handled by professionals, although at times it may be needed to be handled by the volunteers.
HSD's hours of operation are from 4:30 - 8pm. In the winter time, this means working at night and extra precautions while leaving the worksite at night are encouraged.
Interested students should email:
AND
Jasmin Arevalo, Program & Operation Manager
jasmin@hijosdelsol.org