Marketing Intern: Content Creator At — CSUSM Student-Run Marketing Agency

As a Content Creator in our student-run marketing agency, you will be at the forefront of storytelling for non-profits, crafting not only compelling written content but also creating basic graphic designs as needed. This role offers creative freedom to produce diverse content, including newsletters, blog posts, social media updates, website copy, and visual elements. You'll develop skills in both writing and graphic design, understanding how to blend text and visuals for maximum impact. This internship will deepen your abilities in research, storytelling, digital marketing, and design, giving you a well-rounded experience. Working in a collaborative environment, you'll contribute to real-world projects, enhancing your skills in communication, teamwork, and creativity, and preparing you for a successful career in content creation and digital marketing. 

Knowledge or Skills to Acquire 

• Proficiency in different writing styles and visual storytelling. 

• Basic skills in graphic design and familiarity with design tools (e.g., Canva, Adobe Express). 

• Ability to research and create content that aligns with client's brand and objectives. 

• Skills in SEO to enhance content visibility and reach. 

• Experience in adapting content and design for various digital platforms. 

• Collaboration skills, working with the design and social media teams. 

Tasks/Activities 

•     Writing and editing content for newsletters, blogs, websites, and social media. 

•     Creating basic graphic content to complement textual material. 

•     Researching topics and trends relevant to client industries. 

•     Collaborating with the design team for more complex visual content. 

•     Assisting in content strategy development and execution. 

Desired Qualifications for All Roles: 

• Enrollment Status: Must be a currently enrolled undergraduate student at CSUSM, having completed a minimum of 60 units. 

• Academic Achievement: Should possess a minimum GPA of 3.0. 

• Personal Attributes: 

  • Conscientious: Demonstrates a strong sense of responsibility and attention to detail in all aspects of work. 

  • Team Player: Shows a collaborative spirit and the ability to work well in a team environment. 

  • Self-Motivated: Exhibits initiative and the ability to drive projects forward independently. 

  • Adaptable: Capable of adjusting to various tasks and responsibilities as needed. 

  • Communication Skills: Effective verbal and written communication skills. 

  • Time Management: Ability to manage time effectively, balancing internship responsibilities with academic commitments. 

  • Technical Requirements: Must have personal equipment (like a computer and relevant software) necessary to complete work assignments or must be able to regularly access campus resources for the same. 

Schedule: 

• Regular Meetings: The team will convene 2-3 times each week, totaling a minimum of 4 hours, to discuss weekly tasks and meet with clients. The specific meeting times will be determined based on the availability provided by team members during their application process. 

• Meeting Locations: Most meetings will take place at the Innovation Hub, but occasionally, some meetings may be held remotely. 

• Flexibility for Other Work: Tasks outside of these meetings can be completed remotely and are flexible in terms of scheduling. 

Hours and Compensation: 

This is an unpaid internship completed for academic credit through enrollment in various internship courses (MKTG 484/482, UNIV 495, or other).  

Experience Gained for All Team Members: 

• Direct Client Collaboration: Gain practical exposure by collaborating closely with clients on their projects, understanding their specific needs and objectives. 

• Portfolio Development: Build a diverse and robust portfolio through hands-on marketing projects. 

• Innovation and Teamwork: Participate in an environment that promotes teamwork, innovation, and creative problem-solving. 

• Communication and Interpersonal Skills Enhancement: Refine professional communication and interpersonal skills for effective client and team interactions. 

• Mentorship and Professional Insight: Benefit from close interactions with experienced professionals in the field, gaining valuable insights and mentorship. 

• Project Management Skills: Develop skills in managing and executing projects, learning to handle timelines, resources, and deliverables efficiently. 

• Data-Driven Decision Making: Enhance decision-making skills using data analytics and market research to inform strategies. 

• Creative Problem Solving: Cultivate the ability to creatively solve unique challenges encountered in digital projects. 

• Proficiency in Relevant Tools and Technologies: Learn and apply industry-standard tools and technologies relevant to digital marketing. 

• Adaptability in a Fast-Paced Industry: Learn to quickly adapt in the dynamic and evolving digital marketing industry.