Marketing Intern: Public Relations Specialist At — CSUSM Student-Run Marketing Agency

As a Public Relations Specialist in our student-led marketing agency, you will have the chance to shape the public image of non-profit organizations. This role involves developing PR strategies, managing media relations, and crafting compelling press releases. You'll learn to navigate the media landscape, build relationships with journalists, and handle crisis communication. This internship is an ideal blend of creative communication and strategic planning, giving you a holistic view of how public relations fits into the broader marketing picture. You'll work alongside a dedicated team, gaining skills in storytelling, brand positioning, and event management. For students interested in a career in public relations and communications, this role offers a unique opportunity to develop a diverse set of skills while making a positive impact in the non-profit sector. 

Knowledge or Skills to Acquire 

• Understanding of PR strategies and techniques. 

• Skills in writing press releases and handling media inquiries. 

• Experience in media relations and building journalist relationships. 

• Ability to manage crisis communication and maintain brand reputation. 

• Collaboration with marketing teams to ensure consistent messaging. 

Tasks/Activities 

• Developing and executing PR campaigns. 

• Writing and distributing press releases. 

• Building and maintaining relationships with media. 

• Organizing PR events and interviews. 

• Monitoring and reporting on PR campaign results. 

Desired Qualifications for All Roles: 

• Enrollment Status: Must be a currently enrolled undergraduate student at CSUSM, having completed a minimum of 60 units. 

• Academic Achievement: Should possess a minimum GPA of 3.0. 

• Personal Attributes: 

  • Conscientious: Demonstrates a strong sense of responsibility and attention to detail in all aspects of work. 

  • Team Player: Shows a collaborative spirit and the ability to work well in a team environment. 

  • Self-Motivated: Exhibits initiative and the ability to drive projects forward independently. 

  • Adaptable: Capable of adjusting to various tasks and responsibilities as needed. 

  • Communication Skills: Effective verbal and written communication skills. 

  • Time Management: Ability to manage time effectively, balancing internship responsibilities with academic commitments. 

  • Technical Requirements: Must have personal equipment (like a computer and relevant software) necessary to complete work assignments or must be able to regularly access campus resources for the same. 

Schedule: 

• Regular Meetings: The team will convene 2-3 times each week, totaling a minimum of 4 hours, to discuss weekly tasks and meet with clients. The specific meeting times will be determined based on the availability provided by team members during their application process. 

• Meeting Locations: Most meetings will take place at the Innovation Hub, but occasionally, some meetings may be held remotely. 

• Flexibility for Other Work: Tasks outside of these meetings can be completed remotely and are flexible in terms of scheduling. 

Hours and Compensation: 

This is an unpaid internship completed for academic credit through enrollment in various internship courses (MKTG 484/482, UNIV 495, or other).  

Experience Gained for All Team Members: 

• Direct Client Collaboration: Gain practical exposure by collaborating closely with clients on their projects, understanding their specific needs and objectives. 

• Portfolio Development: Build a diverse and robust portfolio through hands-on marketing projects. 

• Innovation and Teamwork: Participate in an environment that promotes teamwork, innovation, and creative problem-solving. 

• Communication and Interpersonal Skills Enhancement: Refine professional communication and interpersonal skills for effective client and team interactions. 

• Mentorship and Professional Insight: Benefit from close interactions with experienced professionals in the field, gaining valuable insights and mentorship. 

• Project Management Skills: Develop skills in managing and executing projects, learning to handle timelines, resources, and deliverables efficiently. 

• Data-Driven Decision Making: Enhance decision-making skills using data analytics and market research to inform strategies. 

• Creative Problem Solving: Cultivate the ability to creatively solve unique challenges encountered in digital projects. 

• Proficiency in Relevant Tools and Technologies: Learn and apply industry-standard tools and technologies relevant to digital marketing. 

• Adaptability in a Fast-Paced Industry: Learn to quickly adapt in the dynamic and evolving digital marketing industry.