Marketing Intern: Social Media Manager At — CSUSM Student-Run Marketing Agency

Join our dynamic, student-run marketing agency as a Social Media Manager and play a pivotal role in shaping the digital presence of non-profit organizations. In this internship, you'll be entrusted with the management of social media platforms, crafting engaging content, and building meaningful connections with online communities. You'll gain hands-on experience in social media strategy, content creation, and analytics, providing you with a comprehensive understanding of digital marketing in the non-profit sector. This role is not just about posting content; it's about telling stories that resonate, analyzing trends, and driving social engagement to support meaningful causes. As part of a collaborative team, you'll contribute to real-world projects, enhancing your skills in communication, teamwork, and project management, preparing you for a successful career in digital marketing. 

Knowledge or Skills to Acquire 

• Mastery of various social media platforms (Facebook, Twitter, Instagram, LinkedIn) and their respective demographics. 

• Skills in creating and curating engaging content tailored to each platform. 

• Understanding of social media metrics and analytics tools to track engagement and effectiveness. 

• Knowledge of social media trends and ability to adapt strategies accordingly. 

• Experience in social media advertising, including targeting and budgeting. 

• Proficiency in using social media management tools (e.g., Hootsuite, Buffer). 

• Enhanced communication skills, particularly in writing and visual storytelling. 

• Team collaboration skills, working with content creators, graphic designers, and analytics teams. 

Tasks/Activities 

• Developing and implementing social media strategies aligned with client objectives. 

• Creating and scheduling regular posts across various platforms. 

• Monitoring social media channels and engaging with followers. 

• Collaborating with the content creation team for consistent messaging. 

• Analyzing social media performance using analytics tools. 

• Participating in team meetings to discuss strategies and report on progress. 

Desired Qualifications for All Roles: 

• Enrollment Status: Must be a currently enrolled undergraduate student at CSUSM, having completed a minimum of 60 units. 

• Academic Achievement: Should possess a minimum GPA of 3.0. 

• Personal Attributes: 

  • Conscientious: Demonstrates a strong sense of responsibility and attention to detail in all aspects of work. 

  • Team Player: Shows a collaborative spirit and the ability to work well in a team environment. 

  • Self-Motivated: Exhibits initiative and the ability to drive projects forward independently. 

  • Adaptable: Capable of adjusting to various tasks and responsibilities as needed. 

  • Communication Skills: Effective verbal and written communication skills. 

  • Time Management: Ability to manage time effectively, balancing internship responsibilities with academic commitments. 

  • Technical Requirements: Must have personal equipment (like a computer and relevant software) necessary to complete work assignments or must be able to regularly access campus resources for the same. 

Schedule: 

• Regular Meetings: The team will convene 2-3 times each week, totaling a minimum of 4 hours, to discuss weekly tasks and meet with clients. The specific meeting times will be determined based on the availability provided by team members during their application process. 

• Meeting Locations: Most meetings will take place at the Innovation Hub, but occasionally, some meetings may be held remotely. 

• Flexibility for Other Work: Tasks outside of these meetings can be completed remotely and are flexible in terms of scheduling. 

Hours and Compensation: 

This is an unpaid internship completed for academic credit through enrollment in various internship courses (MKTG 484/482, UNIV 495, or other).  

Experience Gained for All Team Members: 

• Direct Client Collaboration: Gain practical exposure by collaborating closely with clients on their projects, understanding their specific needs and objectives. 

• Portfolio Development: Build a diverse and robust portfolio through hands-on marketing projects. 

• Innovation and Teamwork: Participate in an environment that promotes teamwork, innovation, and creative problem-solving. 

• Communication and Interpersonal Skills Enhancement: Refine professional communication and interpersonal skills for effective client and team interactions. 

• Mentorship and Professional Insight: Benefit from close interactions with experienced professionals in the field, gaining valuable insights and mentorship. 

• Project Management Skills: Develop skills in managing and executing projects, learning to handle timelines, resources, and deliverables efficiently. 

• Data-Driven Decision Making: Enhance decision-making skills using data analytics and market research to inform strategies. 

• Creative Problem Solving: Cultivate the ability to creatively solve unique challenges encountered in digital projects. 

• Proficiency in Relevant Tools and Technologies: Learn and apply industry-standard tools and technologies relevant to digital marketing. 

• Adaptability in a Fast-Paced Industry: Learn to quickly adapt in the dynamic and evolving digital marketing industry.