Social Media Campaign Developer and ManagerAt — Carlsbad Unified School District

Position Description

We're looking for an intern(s) to assist in developing and managing a number of social media campaigns for our school district. We'd like to develop a series of limited-duration, multi-platform social media information campaigns to amplify the good things happening in our district.

Learning Objectives and Outcomes

• Develop a series of social media campaigns. Each campaign would be for a fixed period of time (possibly 4 to 8 weeks) using a variety of social media platforms (including, but not limited to, Instagram, Facebook, Twitter, and Snapchat).
• Use photo and video to tell a positive story.
• Collaborate with staff and students to generate content.
• Develop clear goals and objectives for each social media campaign.
• Develop measurable outcomes.
• Create a clear brand identity for the school district.

Desired Qualifications

• Experience developing information campaigns using social media platforms such as Instagram, Facebook, Twitter and Snapchat.
• Background and interest in public relations and/or marketing is a plus.
• Strong written communication skills.
• Well organized, able to manage multiple projects simultaneously.
• Ability to work with a wide range of staff and students to research positive stories and transform those stories into a compelling social media campaign.
• Ability to edit photos and video.
• Creativity a must.

Length of position: We need at least one intern each semester, for the duration of the semester.

Hours per Week: Flexible; probably 3 to 4 hours per week, though some projects may require more time.

Is this a paid opportunity? No

Application Instructions

Resume and short in-person interview. Examples of social media campaign ideas are a plus.