Social Media SpecialistAt — AUsome Sauce

Social Media Specialist Job Description:

We are looking for an enthusiastic social media specialist to join our team. You will be responsible for creating social media campaigns and the day-to-day management of the company’s social media properties. Your passion for social media as a communications tool will result in the adoption and implementation of social media best practices across all social media channels.

A successful candidate will be an excellent communicator, a creative writer, and a team player. You will be an active participant in data collection and analyses in order to consistently improve the company’s social media practices over time.

Social Media Specialist Responsibilities:

• Developing social media content plans that are consistent with the company’s brand identity.
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Managing a high volume of daily social media posts.
• Communicating with social media followers, including responding to queries in a timely manner.
• Developing and managing social media programs and attending events.
• Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the organization’s social media presence and performance.
• Preparing monthly reports on social media marketing efforts.
• Suggesting recommendations to adjust the social media marketing strategy for optimal results.
• Staying up to date on best practices and emerging trends in social media.
• Performing other duties when needed.

Social Media Specialist Requirements:

• Working towards a degree in journalism, communications, marketing, or a related field.
• At least one year of social media experience including planning and managing content in a professional setting.
• Excellent written and verbal communication skills, and an understanding of social media management and strategy.
• Experience using various software, including Canva, Lightroom, and CapCut
• Working knowledge of HTML and CSS.
• Multi-tasking and time-management skills, with the ability to prioritize tasks.
• Ability to work in a fast-paced, high-pressure environment.

Developing constructive and cooperative working relationships with others, and maintaining them over time.

Researching and storing information, preparing content, and managing a calendar for the organization.

Training:

Training will include an initial orientation, weekly one-on-one mentor meetings, an overview and contextualization of assigned tasks, job shadowing, skills training, and supervised practice with live-work.

Additionally, the following will be conducted:
- Explanation of the goals and the methods used to of gather information, and ongoing discussions on the importance of prioritizing and scheduling.
- Ongoing job-shadowing for close observation and practice on how relationships are formed and maintained.
- Explanation and practice on how to relay information and represent the organization to the public via the different social media platforms.
- Will provide job-shadowing and support in-person experience to demonstrate the skills needed to effectively address the public and their needs.

Learning Outcomes:

Develop social media content plans that are consistent with the company’s brand identity.

Create consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.

Managing a high volume of daily social media posts and communication with social media followers, including responding to queries in a timely manner.