College Media Reporter, Marketing and PR \\Remote\\ InternshipAt — College Web Media

College Web Media is a marketing, media, and mentoring company. Our target market is the college demographic in the United States and Canada. CWM has been marketing to college students since 1993 when we started as an independent record company singing SKA-PUNK bands out of OC. 

Our primary focus is college radio stations, newspapers, campus ambassadors, street teams, and social media outlets. Our clients include DISNEY, National Geographic, SONY, Warner Brothers, Roadside Attractions, The Duplass Brothers, and many more.

In the past, interns were required to attend major motion picture movie screenings for CWM—opportunities to be on the \\Red carpet\\ and interview some talents. Now, interns will be required to do remote talent interviews and have the interviews recorded through Zoom. The interviews will be processed, uploaded, and sent to our CWM college student email database and college radio stations, newspapers, and social media platforms in the US and Canada.

Remember, interns are mentored at all times. Communicating with the found via text should they have questions about their scheduled interviews and interview questions. 

Interns will be evaluated for their work, coached, and mentored. We drop you in the deep end and tell you to swim. It's an uncompromising approach to interning, but we always get letters of recommendation from our interns when they leave. They are grateful for learning what they couldn't in a class and leave feeling confident and assured they are hiring-ready. Our philosophy is that you are good to go as long as you can dog paddle. Some of our interns have gone on to work for major media networks. Here is some of their work: NatGeo, Jaewon Jung, now at CBS. Here are some of the CSUF student interviews: Theresa Palczewski, Amanda Dunnuck

Interns must complete a draft Press Release to be submitted to the public. CWM will augment the draft for publication nationally, including social media.

All interviews will be the property of College Web Media. However, the interns can use their work for their professional portfolio, LINKEDIN, and social media.   

The below applies to remote internships:

1. Attend ZOOM orientation (45 min)  

2. When press junkets happen, attend online screenings for major motion pictures or TV series upcoming releases—present reviews from screenings attended for CWM publication.  
4. Create interview questions for the cast, movie directors/producers, and others interested.
5. Arrange and set up three interviews of professionals in various fields.
6. Write Press Releases for interviews completed

By the end of the academic internship, the student will be able to:

1. Students will be trained and role-play how to prepare to call agencies representing celebrities and news outlets. Students will have to draft a script by themselves to make these calls. CWM will be trained and mentor students to edit their writing under the mentor's supervision. Once the writing is perfect, the student will role-play with the mentor as if the mentor is the receiving caller.

2. The student must draft a press release and media alert for news outlet distribution. Under the supervision of the student's mentor, the student will have to prepare a press release and submit it to the mentor for adjustments. The mentor will act as the receiving caller. When the press release is perfect
3. The student will be asked to Contact celebrity PR agents for an interview for media distribution.
4. Draft a list of questions for scheduled interviews.
5. Interview a celebrity.
6. Record and edit an interview.
7. Publish and market an interview.

Weekly reports, consisting of one page of information with an update of the week's work, must be submitted to rudy@collegewebmedia.com every Monday by 8 a.m. Pacific.

Training: 

Interns will be trained how to:

1. Request interviews

2. Present movie reviews from screenings attended
3. Produce possible interview questions for the cast as well as for movie director/producers
4. Meet with the CEO of College Web Media for an orientation of interview techniques and style
5. How to arrange and set up interviews.
6. Write Press Releases for interviews.

7. Distribute interviews to various media outlets, including but not limited to college radio stations and college newspapers.

Training for PR will be:

Training consists of two 45-minute Zoom meetings. In every session, students get examples of how to accomplish given assignments for interviews. The assessments are designed to ensure the students understand the tasks they will be doing on their own. Once students have completed all the projects, they will begin contacting celebrity agencies.

There will be daily text messages with the student regarding the tasks at hand to see if any questions or issues need to be addressed.

1. Business and project management. Interns communicate with clients and manage the press releases and their distribution chain.
2. Communication ethics. Communication concerns the creation and evaluation of goodness in all aspects and manifestations of communicative interaction. The intern will be presented with examples daily of this and how to respond to such situations rather than react.

3. Emerging technologies. Because technology (social media) has become a leading influencer in PR and marketing, prioritizing and utilizing these technologies is critical in training CWM interns.
Consumer psychology.

Learning Outcomes:

1. Real-world experience that is not taught in the class.

2. How do you think on your feet and solve problems?

3. Produce interview questions for the cast, movie directors/producers, and actors.
4. How to arrange and set up interviews with professionals in various fields.
5. How to write Press Releases.

6. Gain confidence in yourself in the work you do. 

By the end of the academic internship, the student will be able to:

1. Understand how to confidently communicate with clients, potential clients, agencies, and news outlets.
2. Construct a press release and media alert for distribution.
3. Contact celebrity PR agents for an interview.
4. Draft questions for celebrity interviews.
5. Interview a celebrity.
6. Record and edit an interview.
7. Publish and market an interview.