REMOTE Marketing InternshipAt — Thrive Portfolios, Inc.

As a Marketing Intern, you will

· Assist in posting articles and infographics that appeal to our ESG investing community. You will work in collaboration with investment professionals.

· Assist in content development for integrated, thematic marketing campaigns, including campaigns based on third-party research.

· Develop materials including infographics, videos, and web landing pages, in collaboration with colleagues.

· Collaborate on content strategy for key marketing initiatives.

· Apply basic R.I.A. compliance, only as it applies to social media posts and campaigns.

These skills will help you succeed in this role

· An ability to apply new concepts.

· Thoughtful, considered, well-informed content judgment; the ability to articulate that judgment; based on experience, common sense, and compelling ideas.

· Client-service mentality, diplomacy, and the ability to earn trust and establish relationships.

· Strong interpersonal skills, team orientation, and focus on business results.

· Comfort with data and analysis; the ability to communicate complex ideas with clarity, simplicity, and style; the ability to gauge audience needs and tailor content to specific use cases.

· Experience with publishing and communications practices; understanding of concepts including voice, tone, and stylistic consistency, and an ability to adapt and develop these concepts to suit various contexts.

· Understanding of marketing practices, methods, and measurements.

· Curiosity and the desire to learn about investment management, markets, and the economy.

· A strong sense of integrity and a wish to adhere to the highest standards of quality.

The intern will demonstrate achievement of the learning outcomes by creating an initial marketing strategy to reach three different investor personas.
The intern will demonstrate achievement of the learning outcomes by creating marketing content that aligns with the initial marketing strategy.
The intern will demonstrate achievement of the learning outcomes by analyzing click-through-rates and engagement metrics in order to adjust the marketing strategy.
The intern will demonstrate achievement of the learning outcomes by creating marketing content that aligns with any changes to the initial marketing strategy.
The intern will demonstrate achievement of the learning outcomes by creating marketing content using different platforms such as Canva, Wix, Adobe products, Mailchimp, Camtasia video editing software, Nitro PDF creator, Zoom video recording, Excel, Google Analytics.

Training:

To help the student achieve the learning outcomes, I will host an initial employer orientation meeting to discuss goals/timeline/company values/industry education. I will facilitate weekly meetings to discuss marketing strategies, mentor on investment-related concepts, and assign/review/approve marketing content creation weekly. I will provide 1 hour/week for job shadowing. I will provide skills training during weekly meetings and through review of weekly assignments. I will provide relevant work samples from competitors. I will provide an overview/context of each week's assignment (a typical assignment will be creating marketing strategy, content or analyze data analytics). In between weekly meetings, I will review and provide feedback on assignments (serving as real-life training) through email.

Learning Outcomes:

By the end of the academic internship, the student will be able to create social media marketing campaign strategies.
By the end of the academic internship, the student will be able to create marketing content using Adobe Photoshop.
By the end of the academic internship, the student will be able to create marketing content relating to ESG Investing (Environmental/Social/Governance).
By the end of the academic internship, the student will be able to analyze and evaluate click-through-rates and engagement to determine the most effective marketing strategies.