Entertainment Public Relations InternAt — Miller PR

Interns will gain insight and knowledge of the industry by way of practical work experience, such as scanning media clippings. Researching client stories and creating detailed media lists for client campaigns using Cision and other online research tools. Researching and analyzing content and interviews, photoshoots and client appearances. Taking notes and participating in client calls. Creating very organized lists and conducting research with the industries of fashion, lifestyle, music, TV, film and technology. Writing pitches and pitching client by emails and telephone; drafting press releases; supporting publicists at client events, off-site interviews and photoshoots.

Specific duties and responsibilities (include but not limited to):

Develop written articles and blog content to be pitched to well-known publications
Creating media lists, pitches, press clips, and providing initial research
Managing master media lists contacts daily
Researching new key editorial and manager contacts for all clients
Responsible for daily coverage scans, keeping track of editorial calendars
Constantly updating and compiling press clippings for each client
Administrative support to publicists
Brainstorming new pitch ideas for clients
Should be in tune with breaking industry news and latest pop culture trends
Must be able to multitask in a deadline driven environment
Help create engaging blog and social media content

Training:

To help the student achieve their learning outcomes, our team of publicists will train them to prepare writing materials such as drafting press releases to help guide them through a formal invitation to the media for what a particular event looks like or an announcement of a product release or an album release for a music artist. This is also how we analyze their strength in writing and give advice.

The student will also be able to use social media platforms such as Facebook, Twitter and Instagram to draft specific postings for a celebrity to announce projects and drive tune in for specific TV interviews. The student must do some research on their own on a client and review our social media platforms to capture the voice of a 'personality' or 'brand'. This is how we communicate the client to the public.

Lastly, the student will get hands-on experience by assisting in coordinating a large-scale event. We coordinate events from time to time and the intern will get to experience the functions and expectations of a person involved in the Entertainment Public Relations industry. Some interns will be able to assist publicists on-site at events to do guest list, organize seating charts, etc.

Learning Outcomes:

Throughout your internship duration, we plan to provide 5 different experiences:
PR experience on-site of an event, permission pending.
Our firm provides PR services for clients who host events such as charity, red carpet, and concerts.
Write a client pitch.
This is a great opportunity to write a pitch for our publicists to use to promote a client.
Pitch to local and/or regional outlets.
Learn how we execute call downs, email outreach and how to speak to press.
Sit in on a meeting.
Learn how to communicate with internal team or clients, know what they expect, and how to plan for what’s ahead.
Have a one-on-one virtual meeting with our CEO or Senior PR Director when your term ends.
Take the opportunity to sit down virtually to ask any industry or PR-related questions.