Digital Marketing InternAt — Rescience

Digital marketing director to oversee advertising and marketing initiatives through Meta, Instagram, Google ads and other platforms targeting new retail and institutional clients.

Tasks:

The focus is on digital marketing for our products and services.  We have always done all marketing via word of mouth and through our professional relationships.  We have decided to expand our marketing campaigns to include digital and Internet efforts.

The position is focused on targeting potential customers, creating a campaign for them and then deploying the marketing to those entities.

Training:

As the supervisor, there is daily contact with the intern via phone and / or e - mail to discuss progress.  Weekly goals are set in terms of what needs to be accomplished within the timeframe.  There is also a weekly meeting with all of the developers who are working on website development and API integration.  This allows everyone to see how everything is progressing and how their work fits in with the rest of the team.  All of this work is virtual so there are no specific safety procedures that would be applicable.

 Learning Outcome:

1. Identify potential customers through a targeted marketing program.
2. Market to targeted clients through a variety of digital marketing methods.
3. Capture and monetize clients identified.