Social Media Marketing Internship- VirtualAt — BayRidge Effective Therapy

BayRidge Effective Therapy, a California-based telehealth mental health practice, is seeking a creative and motivated Social Media & Marketing Intern to assist with developing and executing targeted online campaigns. This internship focuses on three key audiences:

1. California college students preparing to start or return to school
2. California high school juniors and seniors
3. Prospective clients using in-network insurance (Aetna, Quest, and soon Cigna, Anthem, Blue Cross Blue Shield)

The intern will design engaging content, research trends, manage a content calendar, and track engagement metrics to enhance the practice’s digital presence. This role provides hands-on experience in campaign development, branding, and ethical mental health marketing.

Responsibilities:

• Create and schedule posts for Instagram, Facebook, and LinkedIn
• Develop content that aligns with campaign goals and brand voice
• Research hashtags, trends, and awareness events relevant to target audiences
• Maintain and update a content calendar
• Track and report basic analytics to assess campaign performance
• Collaborate with the supervisor for feedback and revisions

Tasks:

The intern will perform professional-level duties that directly support the creation, execution, and evaluation of targeted social media campaigns for BayRidge Effective Therapy. These duties will include:

• Content Creation – Design visually appealing graphics, short videos/reels, and written captions in Canva that align with the practice’s brand and campaign goals.
• Campaign Planning – Develop and maintain a content calendar that organizes posts for three focus areas:
  • California college freshmen and returning students
  • California high school juniors and seniors
  • Clients using in-network insurance (Aetna, Quest, and soon Cigna, Anthem, Blue Cross Blue Shield)

• Research & Trend Analysis – Identify relevant hashtags, social media trends, mental health awareness days, and student-focused topics to inform post themes.
• Platform Management – Schedule and publish posts to Instagram, Facebook, and LinkedIn, ensuring consistent posting and engagement.
• Analytics Tracking – Monitor and record performance metrics (reach, engagement, click-through rates) and provide insights to guide strategy adjustments.
• Collaboration & Feedback Implementation – Present drafts for supervisor review, incorporate feedback, and revise content accordingly.
• Final Campaign Report – Compile a summary of campaign results, lessons learned, and recommendations for future marketing strategies.
• These tasks will require the application of creative design skills, strategic thinking, and professional communication, ensuring the intern gains substantial pre-professional experience suitable for college credit.

Training Provided:

Students will receive a structured onboarding and ongoing mentorship to ensure they achieve the learning outcomes. Training will include:

• Initial Orientation (Mandatory) – Overview of BayRidge Effective Therapy’s mission, brand voice, ethical guidelines for mental health marketing, HIPAA considerations, and introduction to target audiences.
• Weekly Scheduled One-on-One Mentor Meetings – Conducted via Zoom to review progress, provide feedback on content drafts, discuss analytics, and adjust campaign strategy as needed.
• Skills Training & Tool Familiarization – Hands-on instruction in Canva for graphic design, social media scheduling tools, and Instagram/Facebook analytics dashboards.
• Provision of Work Samples & Brand Guidelines – Access to previous campaign examples, tone/style guides, and content templates to ensure alignment with practice standards.
• Contextualization of Assigned Tasks – Each assignment will be paired with a brief explanation of its purpose, intended audience, and connection to overall campaign goals.
• Ongoing Access to Supervisor – Support available via email, text, and scheduled phone or video calls for real-time guidance and troubleshooting.

Learning Outcomes

By the end of the academic internship, the student will be able to…

• Plan, create, and implement targeted social media campaigns that engage California college students, high school juniors/seniors, and potential clients seeking therapy through in-network insurance.
• Use social media tools and analytics platforms (e.g., Canva, Instagram Insights) to measure campaign performance and make data-driven recommendations.
• Apply ethical, inclusive, and HIPAA-aware communication strategies to create mental health content that is accessible and culturally responsive.
• Collaborate effectively in a remote work environment, incorporating supervisor feedback to refine creative work and meet project goals.
• Compile and present a final campaign report summarizing content produced, analytics results, and lessons learned for future outreach strategy.