Ambassador - Brand Campaign ManagerAt — Up & Up Festival

Fall '25 Ambassador One-Sheet

THE OPPORTUNITY

Bring a Mystery Headliner to CSU Fullerton through our 48-Hour Pre-Sale Competition (Sept 10th - 12th at 1pm PDT)

The top 5 schools with the most pre-sales win and earn a spot on our Fall Tour (Oct - Nov)

• $36 / Pre-Sale Ticket (No taxes nor fees)
• Credit cards (we also accept PayPal) are only charged to winning colleges
• First 100 tickets FREE per college (with each college’s discount code)
• Additional schools win the President's Awards for best executed business plans

FAMOUS PEOPLE WHO STARTED AS UP & UP AMBASSADORS

We helped launch their careers:

• Levity (U of Iowa), Deerock (JMU), Dennett (U of Arizona)
• Joey Valence (Penn State), 9B49 (JMU), DJ MAMBA (U of Iowa)
• Rylan (DJ & Founder of Bad Apple Records)

Industry connections that matter - Our parent company, Idol Roc Entertainment, has hired over a dozen past winners to full-time positions.  

EFFECTIVE WINNING STRATEGIES1. Build Your team (5-20 people)

Your squad needs:

• Greek life connections who actually have pull
• Popular student DJs who can move the crowd
• Campus influencers with engaged followers
• Creative minds for content, design, and photography
• People who know where the parties are

2. Dominate Social Media

• Follow & engage with @upandupfestival
• Subscribe to our click notifications @upandupfestival
• Blow up your school's Up & Up IG page
• Create memes that hit different about your campus
• Partner with accounts that already have your classmates' attention
• Post viral-worthy memes & reels about campus culture
• Turn your 25 Meet & Greets into significant giveaway moments
• Run strategic giveaways leveraging our promotional tools

3. Secure Campus Partnerships

• Venue sourcing: Scout local venues that can handle a proper show
• Press coverage: School newspapers, Barstool, local IG accounts, freshman pages
• Tabling: High-traffic campus areas (we provide signage, merch, and cases of Monster Energy)
• Rally party: At a popular bar (budget provided, subject to our approval)

4. Execute Key Tactics

• Leverage Greek Life - Most effective outreach channel
• Use your 25 Meet & Greets strategically for giveaways/favors
• Go campus viral - Create a BIG moment students want to share
• Example: Clemson featured Mark Wahlberg, Miami-OH got their president involved

• Maximize distribution: ListServs, e-blasts, GroupMe, door-to-door in dorms
• Make it unavoidable on campus!

WHAT'S IN IT FOR Ambassadors If They Win:

• Customize everything: Venue, date, media, openers, decor, sponsors, after-parties
• 25 Artist Meet & Greets + All Access passes for your team
• Industry connections: Work alongside top promoters, large brands, and booking agencies
• Academic credit: Internships & recommendation letters (case-by-case)
• Official jerseys for the entire team: Each ambassador will get one

Tasks:

Scope of Work / Requirements before the Competition: 

1) Turn on notifications for @upandupfestival to receive our latest posts and easily share them

2) Assemble a 20 person team to actively promote this—especially social chairs in Greek Life, Influencers, popular freshmen, student organizations, popular bars, and student residences), graphic/video designers, photographers, meme creators, social content curators, and street teams.

3) Post-IG/TikTok/Stories content to grow and strengthen your community. Post memes, campus culture, and spotlight ambassadors and festival crushes.

4) Recruiting campus influencers for paid opportunities to help your school win

5) Source locations on campus to host the festival if your school wins (local venues, gym, fields, fraternity houses, etc.) or off-campus venues, event centers, and fairgrounds. We’re ready to speak to ANYONE right away or fill out any necessary applications to secure the venue.

8) Organizing an awesome rally party at a popular bar (we’ll provide a budget for things like DJs, photographers & marketing materials).

9) All ambassadors must attend the Zoom National Pep Rally session, which will take a week before the pre-sale. This networking platform for college students will feature rising college DJs, Industry guest speakers, and Q&As with previous winning ambassadors.

Best Practices

We strongly suggest engaging with Greek Life + other student leaders on campus. Your team will earn 25 Meet & Greets, which you can leverage for giveaways and favors. Getting on ListServs, e-blasts & Greek Life GroupMes, and popular IG pages will help entice the student body to buy pre-sales. You’ll be given a reasonable budget to hang posters and distribute flyers door-to-door in dormitories, Greek Row, apartment complexes, etc.

Training:

Ambassador Onboarding Call, Team Orientation Meeting, Weekly Scheduled One-on-One mentor meetings, Hands-On Learning.

Learning Outcome:

1. Demonstrate growth in communication, teamwork, problem-solving, and critical thinking through engaging in reflective essays and evaluative discussions with internship supervisor.
Learning will be measured through mid-term and final evaluations from internship supervisor.
2. Learn how to create and publish an impactful/effective media post with promotional content by studying the company’s previous successful content and matching that caliber to all future work.
3. Gain an understanding of the underbelly of campaigning for and executing an artist’s performance at a specific venue through hands on work online and physically at the venue with an experienced team and supervisor to guide through the details and need-to-know information of putting on and executing an event.