Ambassador - Field Marketing ManagerAt — Up & Up Festival

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Opportunity Summary 

Fall '25 Ambassador One-Sheet

THE OPPORTUNITY

Bring a Mystery Headliner to CSU Fullerton through our 48-Hour Pre-Sale Competition (Sept 10th - 12th at 1pm PDT)

The top 5 schools with the most pre-sales win and earn a spot on our Fall Tour (Oct - Nov)

  • $36 / Pre-Sale Ticket (No taxes nor fees)

  • Credit cards (we also accept PayPal) are only charged to winning colleges

  • First 100 tickets FREE per college (with each college’s discount code)

  • Additional schools win the President's Awards for best executed business plans

FAMOUS PEOPLE WHO STARTED AS UP & UP AMBASSADORS

We helped launch their careers:

Industry connections that matter - Our parent company, Idol Roc Entertainment, has hired over a dozen past winners to full-time positions.  

EFFECTIVE WINNING STRATEGIES1. Build Your team (5-20 people)

Your squad needs:

  • Greek life connections who actually have pull

  • Popular student DJs who can move the crowd

  • Campus influencers with engaged followers

  • Creative minds for content, design, and photography

  • People who know where the parties are

2. Dominate Social Media

  • Follow & engage with @upandupfestival

  • Subscribe to our click notifications @upandupfestival

  • Blow up your school's Up & Up IG page

  • Create memes that hit different about your campus

  • Partner with accounts that already have your classmates' attention

  • Post viral-worthy memes & reels about campus culture

  • Turn your 25 Meet & Greets into significant giveaway moments

  • Run strategic giveaways leveraging our promotional tools

3. Secure Campus Partnerships

  • Venue sourcing: Scout local venues that can handle a proper show

  • Press coverage: School newspapers, Barstool, local IG accounts, freshman pages

  • Tabling: High-traffic campus areas (we provide signage, merch, and cases of Monster Energy)

  • Rally party: At a popular bar (budget provided, subject to our approval)

4. Execute Key Tactics

  • Leverage Greek Life - Most effective outreach channel

  • Use your 25 Meet & Greets strategically for giveaways/favors

  • Go campus viral - Create a BIG moment students want to share

    • Example: Clemson featured Mark Wahlberg, Miami-OH got their president involved

  • Maximize distribution: ListServs, e-blasts, GroupMe, door-to-door in dorms

  • Make it unavoidable on campus!

WHAT'S IN IT FOR Ambassadors If They Win:

  • Customize everything: Venue, date, media, openers, decor, sponsors, after-parties

  • 25 Artist Meet & Greets + All Access passes for your team

  • Industry connections: Work alongside top promoters, large brands, and booking agencies

  • Academic credit: Internships & recommendation letters (case-by-case)

  • Official jerseys for the entire team: Each ambassador will get one

Program 
Academic Internship
Location Type 
Hybrid (combination of on-site and remote)
Location 
Fullerton, California
United States
This opportunity provides some form of compensation 
No
Opportunity Availability 
09/05/2025 to 12/19/2025