Public Relations/AdvertisingAt — Nikki's Kitchen

The Public Relations & Advertising Coordinator will be responsible for promoting Nikki’s Kitchen through local marketing, social media, advertising, and community outreach. This role focuses on increasing brand awareness, driving foot traffic, and expanding our catering business through strategic PR and advertising efforts.

Tasks:

Key Responsibilities

Develop and execute local advertising and promotional campaigns

Manage and grow Nikki’s Kitchen’s presence on social media platforms (Instagram, Facebook, etc.)

Create engaging content including posts, stories, promotions, and announcements

Coordinate public relations efforts, including press releases and local media outreach

Build relationships with local businesses, schools, organizations, and community groups

Promote catering services to offices, events, and local organizations

Plan and promote special events, seasonal menus, and restaurant promotions

Monitor online reviews and assist with brand reputation management

Track and report on campaign performance and customer engagement

Training:

The intern will receive structured, hands-on training in public relations and advertising within a small business and hospitality environment. Training will include:

Orientation to Nikki’s Kitchen’s brand identity, target audience, and marketing goals

Guided instruction in social media strategy, content planning, and brand messaging

Training in local advertising methods, promotions, and community-based marketing

Mentorship in public relations practices, including event promotion and local outreach

Instruction on basic marketing analytics, performance tracking, and reporting

Ongoing feedback and supervision to support professional growth and learning outcomes

Learning Outcome:

Apply principles of public relations, advertising, and integrated marketing communications in a real-world hospitality setting

Analyze and implement local and digital marketing strategies to increase brand awareness and customer engagement

Develop professional skills in content creation, messaging, and audience targeting for social media and promotional campaigns

Engage in community relations and stakeholder outreach, building partnerships that support business and catering growth

Evaluate the effectiveness of marketing efforts using basic analytics and performance metrics to inform future strategies