Marketing InternAt — Anaheim Family YMCA

• Assist in the development and execution of marketing campaigns across various channels.
• Create engaging content for social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Monitor and analyze social media performance metrics to provide insights and recommendations.
• Help manage and schedule social media posts using tools like Hootsuite or Buffer.
• Collaborate with the marketing team to brainstorm new ideas and strategies.
• Conduct market research to identify trends and opportunities.
• Support the creation of promotional materials and podcast
• Assist with email marketing campaigns, including content creation and list management.
• Attend team meetings and contribute to the overall marketing strategy.

Tasks:

• Creating and editing digital media
• Posting to social media
• Interpreting social media engagement analytics

Training:

• Job shadowing
• One-on-one mentoring
• Hands on experience

Learning Outcome:

• Manage social media posts
• Analyze content engagement feedback
• Create and edit digital media
• Marketing in a nonprofit context (YMCA Brand)