Social Media InternAt — The Emergency Management Network

What They’ll Do
You will transform EMN’s best ideas into discoverable, shareable moments that drive newsletter subscriptions, podcast listens, and sponsor value. You’ll repurpose articles and episodes into short posts, threads, quote cards, and audiograms; test hooks and CTAs; maintain a consistent cadence; and report what actually moves the needle.

• Produce 3–5 social assets per week across priority channels (posts, carousels, short clips, audiograms, quote cards).
• Write platform-specific copy with irresistible hooks and clear CTAs to EMN’s
  Substack/podcast.
• Schedule content, tag links with UTMs, and track performance in a simple analytics dashboard.
• Run controlled growth experiments (headline A/B, share prompts, referral nudges, timing tests).
• Maintain a reusable template system (visuals and copy swipes) so the next intern ramps fast.

Tasks:

\uf0b7 Top-of-funnel lift: +10–15% growth in impressions and followers across the term.
\uf0b7 Traffic to Substack/podcast: +5% CTR (tracked links) and steady subscriber conversion.
\uf0b7 Cadence reliability: ≥95% on-time posts shipped per the calendar.
\uf0b7 Experiment ROI: 2+ experiments shipped with clear learnings; 1 rolled into standard workflow.
\uf0b7 Systemization: 1 visual template kit, 1 copy swipe file, and 1 posting playbook v1.0.

Training:

This role makes you employment-ready as a Social Content Specialist. You’ll leave with a live portfolio (clips, carousels, audiograms), real metrics (CTR, completion, follower growth), and a repeatable system you built. Expect candid coaching, high standards, and public-facing work you’ll be proud to showcase.

Learning Outcomes:

What Experience They Will Gain (Real-World Job Market Focused)
\uf0b7 Content operations: editorial intake → asset plan → production → QA → scheduling.
\uf0b7 Creative iteration: hook frameworks, visual hierarchy, and narrative flow for scrollers.
\uf0b7 Growth marketing: UTMs, CTR, CPC proxies, cohort reads, attribution basics.
\uf0b7 Brand systems: visual templates, tone consistency, accessibility (alt-text/captions).
\uf0b7 Executive reporting: weekly scorecards, “what worked/what’s next,” and decision-grade insights.
\uf0b7 Cross-functional collaboration: partnering with Editorial, Partnerships, and Audio to time releases.