Marketing & Social Media Internship \u2013 The Zest PodcastAt — The Zest by Orange Coast magazine

Internship Overview

The Zest is seeking a Marketing & Social Media Intern to help develop and implement strategies to grow the podcast’s reach and audience.

This internship offers hands-on experience in podcast marketing, social media strategy, and audience growth. The intern will work directly with the host/producer to brainstorm creative marketing ideas, create engaging social media content, and implement strategies designed to increase listeners and followers.

This role is ideal for a student interested in marketing, communications, media, or digital content creation.

Qualifications

• Current college student studying marketing, communications, media, journalism, or a related field
• Strong interest in social media, digital marketing, and content creation
• Familiarity with platforms such as Instagram, TikTok, and YouTube
• Creative thinker who enjoys brainstorming marketing and growth ideas
• Organized, self-motivated, and able to work independently
• Interest in podcasts and digital media is a plus

Time Commitment

Approximately 5–7 hours per week (around one hour per day on average).
Schedule is flexible and the internship can be fully remote.

Tasks:

Responsibilities

Help develop and implement a social media and marketing strategy for The Zest podcast
Create and schedule short-form content for platforms like Instagram and TikTok
Assist with promoting new podcast episodes across social media channels
Brainstorm creative ways to grow the podcast’s audience and engagement
Monitor social media performance and identify content that resonates with listeners
Assist with content planning and marketing ideas for upcoming episodes
Research trends and best practices in podcast marketing and social media growth

Training:

Meet with interns and figuring out what our workflow. Ideally, I’d have the student on the back end of my podcast recording so they can see how a podcast interview is conducted. I’d share with them the list of questions that I have beforehand so they can see how I go through the interview. During the interview, I’d like for the student to take down notes of which parts they think would make for the best content to promote the episode, and then we can discuss their thoughts. I’d then upload the interview to  Dropbox and they would edit a few clips, create Instagram captions, and provide me with any additional posting information. I would then approve it and have them post on our account or I would post it. This would be done on a weekly basis. I would also have them work on a marketing strategy that we would collaborate on and work with them to execute it. In addition, if they had more time I could have them search for podcast guests and I can show them how I produce, edit, and schedule each episode. 

Learning Outcome:

• Hands-on experience working on a growing podcast brand
• Experience developing real marketing strategies and campaigns
• Opportunity to build a portfolio of social media and marketing work
• Insight into the podcast production and promotion process