Shift Sports Marketing TeamAt — shift sports

Social Media & Marketing Coordinator — Shift Sports

Location: Anaheim, CA (hybrid/flexible) Type: Part-time / Internship

About Us: Shift Sports is a custom sports apparel and team kit company serving soccer clubs, academies, and youth leagues across Southern California. We outfit teams with high-quality custom kits and run a growing e-commerce store.

The Role: We're looking for a creative, self-driven marketer to grow our brand presence and connect with clubs, players, and parents across SoCal.

Responsibilities:

• Plan and post content across Instagram, TikTok, and other channels
• Shoot and edit photo/video of kits, players, and behind-the-scenes content
• Grow our following and engagement with local soccer communities
• Support promotions, product launches, and seasonal campaigns
• Help with email marketing and basic graphic design
• Track performance and suggest improvements

Tasks:

Key Tasks
Content Creation

Shoot photos/videos of kits, products, and game-day moments
Edit reels, TikToks, and short-form clips
Design graphics for promos, drops, and announcements
Write captions and copy in the Shift Sports voice

Posting & Scheduling

Maintain a weekly content calendar
Post consistently across Instagram and TikTok
Schedule content in advance and track what's live

Engagement

Reply to comments and DMs
Engage with local clubs, players, and soccer accounts
Monitor mentions and tags

Campaigns & Promos

Help launch new products and seasonal kits
Build content for sales, discount codes, and events
Coordinate with clients on co-branded posts

Admin & Reporting
Pull weekly performance numbers (reach, engagement, sales)
Organize content files and assets
Flag content ideas and trends worth jumping on

Training:

Training & Support
We'll set you up to succeed — no prior agency experience required.

Onboarding — walkthrough of Shift Sports' brand, products, clients, and voice
Hands-on guidance — direct mentorship from the owner on content, strategy, and client work
Tools training — get up to speed on Canva, CapCut, Shopify, and our content workflow
Brand guidelines — clear direction on our look, tone, and messaging (black-and-gold identity)
Content playbook — templates, examples, and best practices to build from day one
Regular check-ins — feedback sessions to review performance and sharpen your skills
Real ownership — once ramped up, you'll run your own projects with support when you need it

Learning outcome:

Build a content strategy — plan, schedule, and execute a multi-platform social media calendar from scratch
Create branded content — shoot and edit photo/video that reflects a consistent brand voice and visual identity
Grow an audience — apply engagement and growth tactics to expand reach within a target community
Run real campaigns — manage product launches, promotions, and seasonal pushes end-to-end
Read the data — track key metrics (reach, engagement, conversions) and turn insights into action
Understand e-commerce marketing — connect social content to sales through a live Shopify store
Work with clients — communicate with sports clubs and partners in a real B2B/B2C environment
Manage a project independently — own deliverables from idea to publication with minimal oversight