Social Media MarketingAt — ASSA ABLOY Level LLC
The Social Media Marketing Intern will support the Brand and Marketing team at Level Home, a smart home technology company focused on creating beautifully designed smart locks. This internship provides hands-on experience across social media marketing, content creation, influencer marketing, campaign execution, and performance reporting.
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The intern will work closely with the Director of Brand and Marketing and cross-functional partners to help plan, create, publish, and analyze content across Level’s social media channels. They will gain exposure to brand strategy, product marketing, creative production, community engagement, and digital marketing best practices.
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This role is ideal for a student interested in pursuing a career in social media marketing, digital marketing, brand management, communications, or content strategy.
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The student will perform the following professional-level marketing duties:
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* Assist in planning and maintaining the social media content calendar.
* Draft social media copy for Instagram, Facebook, LinkedIn, TikTok, and other relevant channels.
* Coordinate content collection and organization for upcoming campaigns and product launches.
* Create basic social media graphics, short-form videos, and content assets using approved brand templates.
* Monitor social media channels and compile community engagement insights.
* Research industry trends, competitor activity, and emerging social media opportunities.
* Support influencer marketing initiatives through research, outreach preparation, and campaign tracking.
* Assist with campaign reporting and analysis by compiling performance data and identifying trends.
* Participate in brainstorming sessions for brand campaigns, content series, and marketing initiatives.
* Present findings, recommendations, and project updates to marketing team members.
* Support other marketing and brand projects as assigned to gain exposure to broader marketing functions.
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Training:
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The student will receive structured training and ongoing mentorship throughout the internship, including:
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* Company onboarding and introduction to Level Home’s brand, products, customers, and marketing strategy.
* Weekly one-on-one meetings with the Director of Brand and Marketing to review projects, discuss progress, and receive coaching.
* Training on social media content planning, editorial calendars, audience targeting, and platform best practices.
* Exposure to marketing tools used by the team, including social media scheduling, analytics, project management, content collaboration, and reporting platforms.
* Participation in marketing team meetings to observe campaign planning, creative reviews, product launches, and strategic decision-making.
* Training on social media performance reporting, KPI tracking, and content optimization techniques.
* Opportunities to review creative briefs, campaign assets, influencer partnerships, and marketing performance reports.
* Ongoing feedback and professional development focused on communication, presentation, and project management skills.
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Learning Outcomes:
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By the end of the academic internship, the student will be able to:
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1. Develop and execute social media content aligned with a brand’s marketing objectives and target audiences.
2. Analyze social media performance metrics and use data to make content recommendations and optimization decisions.
3. Apply brand marketing principles to content creation, campaign planning, and audience engagement.
4. Collaborate effectively with cross-functional teams including creative, product marketing, public relations, and ecommerce.
5. Demonstrate professional communication, project management, and organizational skills within a fast-paced marketing environment.