Communications & Content InternAt — Gail Consulting Group

The Communications & Content Intern will work alongside the Gail Consulting Group team to support client-facing content, social media, and public relations efforts. This is a substantive, learning-centered role designed to give the intern direct experience in professional communications work. The intern will not be limited to administrative tasks; rather, she will own discrete deliverables that contribute directly to client outcomes and that she may include in her professional portfolio.

Core Responsibilities • Assist in developing and maintaining social media content calendars for client accounts across platforms (LinkedIn, Instagram, Facebook, and others as relevant). • Draft, edit, and refine social media posts, captions, and short-form copy that align with each client’s brand voice and strategic goals. • Conduct research on industry trends, competitor content, audience behavior, and platform algorithm updates to inform content strategy. • Support the creation of client-facing communications materials, including press releases, newsletters, and promotional copy. • Contribute to brainstorming sessions and strategy discussions with the broader team. • Organize and build a structured library of approved content assets for future use. • Participate in regular supervision meetings with the principal consultant to review work, receive feedback, and develop professional skills.

Tasks:

The intern will perform the following duties, all of which are professional or pre-professional in nature and directly tied to the learning outcomes of a Communications degree:

1. Content Strategy & Social Media Calendar Development: Research client audiences, define content themes and posting cadence, and build monthly social media calendars across platforms including LinkedIn, Instagram, and Facebook. Requires strategic thinking, platform literacy, and alignment with client brand voice.

2. Professional Copywriting: Draft, edit, and refine social media posts, captions, and short-form copy for real client accounts. Work will be reviewed, revised based on feedback, and published, mirroring professional agency workflows.

3. Public Relations Writing: Produce at least one polished PR writing piece such as a press release, client newsletter, or media announcement. Applies academic training in persuasive and professional communications to a real-world deliverable.

4. Communications & Industry Research: Conduct and synthesize research on audience behavior, competitor content, platform algorithm trends, and communications best practices. Produce a written trend analysis report with strategic recommendations.

5. Content Asset Library Management: Organize and catalog approved content assets by platform, category, and tone. Develops professional content operations skills used across agencies and in-house communications teams.

6. Client-Focused Communications Support: Assist in preparing client-facing materials and contributing to team strategy discussions. Develops professional judgment, collaboration skills, and client communications competency.

All six duties are professional or pre-professional in nature (100%). No administrative, clerical, or sales duties are included. Each duty maps directly to a defined learning outcome and results in a tangible deliverable the student may include in her professional portfolio.

Training:

Weeks 1–2: Orientation & Onboarding
• Introduction to Gail Consulting Group’s team, clients, services, and communications
approach.
• Overview of the firm’s tools, workflows, and brand standards.
• Review of professional communications expectations, deadlines, and feedback processes.
• Initial one-on-one meeting with supervising principal to establish goals and learning
objectives for the semester.
Weeks 3–6: Supervised Content Development
• Begin drafting social media posts and content calendar entries under direct supervisor
review.
• Introduction to content research methodology: evaluating sources, tracking trends, and
synthesizing findings.
• Weekly supervision check-ins to review work in progress, provide feedback, and answer
questions.
• Introduction to PR writing conventions: press releases, media pitches, and client
newsletters.
Weeks 7–10: Independent Project Work
• Take primary ownership of the social media content calendar for at least one client account.
• Begin building a structured content library organized by category, platform, and tone.
• Produce a trend research report on a relevant communications topic.
• Continued weekly supervision meetings with documented feedback.
Weeks 11–14: Capstone Deliverables & Reflection
• Complete and present the content library to supervisor for review.
• Finalize portfolio-ready materials including polished post samples and at least one PR
writing piece.
• Participate in a structured end-of-term evaluation discussion.
• Complete self-reflection on professional development and learning outcomes achieved.

Learning Outcome:

1.Apply strategic communications principles to develop content that serves defined client goals.
2. Demonstrate professional-quality writing across multiple platforms and formats.
3.Conduct and synthesize industry and audience research to inform communications strategy.
4. Understand the workflow and professional standards of a consulting environment.
5. Build and organize a reusable content asset library following professional standards.
6. Receive and incorporate constructive feedback
in a professional context.