Titans Athletics Marketing InternAt — CSUF - Athletics

Titans Athletics Marketing Intern

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Application
https://docs.google.com/forms/d/e/1FAIpQLSfeRYLCsp557l4u39UhHXjePaRTytcf...

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Internship Term  

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• Fall

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• Summer

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• Spring

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Titans Athletics is a collegiate sports program with 16 Division 1 sports competing year-round here at Cal State Fullerton. Learn about how multifaceted marketing is by interning with our game day, social media and community engagement teams in our department. We are looking for high energy, creative students who want to add to our fun, engaging environment.

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Tasks:

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Interns are to assist with game day operations for all home regular season Titans Athletics Home Games. Game day ops will include supervision and interaction of scripts, On & Off Field Sponsor Promotions, and other assigned duties related to athletic marketing.

Each intern will be assigned one sport per semester to assist with promotions, and other marketing initiatives. Interns will function as the departments marketing liaisons with the assigned staff in regards to all marketing areas and promotions.

Interns will communicate sport specific or project updates, potential promotional events, or other marketing related items to the Director and GA weekly. Interns will then work with GA to develop marketing strategies to address team requests, if possible, and as needed.

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-Capture and curate content to post on social media
-Counting inventory and planning giveaways
-Help with set up/take down on game days
-Table on campus to promote games/grow the student section
-Brainstorm ideas for partner events or themed games

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Training:

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Learn how the various assignments for game operations work
Join us for tabling events to show how we market and communicate our brand to our target consumer
Join our weekly meetings to discuss upcoming plans and events in our department

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Weekly scheduled team meetings, hands on training of script writing, in game management, social media, and creation of marketing plans.

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Learning Outcome:

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By the end of the Athletics Marketing Internship, the intern will be able to
1. apply fundamental marketing concepts to the sport industry;
2. describe and apply the concepts of a sport marketing planning model;
3. differentiate between interpersonal and mass communication within Athletics
4. differentiate between marketing and public relations.