Digital Media Strategy InternAt — Renee's Automotive LLC

Support the public relations, marketing, and digital presence of Renee’s Automotive by managing social media accounts, developing engaging content, and maintaining a consistent brand voice. Assist with planning and coordinating promotional events, creating marketing materials, and developing strategies to increase brand awareness and audience engagement. Monitor social media trends and contribute creative ideas to strengthen the company’s online presence and connect with its target audience.

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Tasks:

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- Assist with managing Renee’s Automotive’s social media accounts by creating and posting content, writing captions, engaging with followers, and keeping the company’s online presence active.
- Tasks will also include brainstorming social media and marketing ideas, creating promotional materials, assisting with event planning and promotion, and helping coordinate event details.
- Will monitor social media engagement and trends and use this information to help improve future content.
- Additional responsibilities may include communicating with customers or business partners and supporting other PR and marketing projects as needed.
- Sourcing and reaching out to third party vendors to support and create events.

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Training:

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The intern will receive hands-on training in social media management, content creation, public relations, and event planning. Training will include learning the company’s brand, target audience, and communication goals, as well as how to create and schedule social media content, engage with audiences, and review social media performance. The intern will also receive guidance in planning and promoting company events and developing professional communication, organization, and project management skills.

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Learning Outcomes:

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Develop hands-on experience by managing social media accounts and creating content that supports the company’s communication goals. Strengthen written and visual communication skills through creating social media posts, promotional content, and other materials for the business. Gain experience in event planning and coordination by assisting with the organization and promotion of company events and community activities. Learn how to develop and maintain a consistent brand voice across different social media platforms and promotional materials. Develop professional and organizational skills by managing multiple projects, meeting deadlines, communicating with clients and team members, and working independently. Learn to evaluate social media performance by monitoring engagement and identifying what types of content are most effective for reaching the company’s audience.