Social Media Marketing InternAt — Social View Agency

With 60+ college partners across the nation, SVA's Creative Internship Program provides students with work experience and mentorships. Our team of social media professionals uplifts young talent by teaching them industry-standard best practices. Local businesses benefit by providing an opportunity for students to produce real results for real brands - all under the guidance of professionals.

Tasks:

The intern will support content creation and social media strategy execution across multiple client accounts in the wellness, sports, and nonprofit sectors. Specific duties include:

-Shooting and editing photo and video content for Instagram and Facebook, including Reels and Stories, in line with each client's brand guidelines and voice
-Drafting captions and copy tailored to platform-specific audiences and current social media trends
-Designing graphics and visual assets using Canva to support campaign and content calendars
-Assisting with content planning and scheduling across multiple client accounts simultaneously
-Researching trending audio, hashtags, and content formats to inform platform strategy
-Collaborating with the marketing team to ensure content aligns with client messaging, campaign goals, and brand consistency
-Reviewing content performance metrics (engagement, reach, follower growth) to help inform future content decisions
-Participating in client-facing content planning discussions and incorporating feedback into revisions

This work requires applied knowledge of social media platform mechanics, visual storytelling, brand voice consistency, and content strategy — skills that go beyond basic technical proficiency and require professional judgment in areas like messaging accuracy, platform-appropriate tone, and client brand standards.

Training:

Students will receive structured onboarding and ongoing mentorship throughout the placement to support achievement of the learning outcomes:

Initial Orientation: A mandatory onboarding orientation at the start of the placement, covering company workflows, client accounts, brand guidelines, tools (including Canva and Meta Business Suite), and expectations for deliverables and communication.

Weekly One-on-One Mentor Meetings: Scheduled weekly check-ins with a supervising mentor to review completed work, discuss upcoming assignments, provide feedback, and address questions related to strategy, brand voice, and platform best practices.

Daily Communication: Ongoing daily communication via Slack to provide real-time feedback, task clarification, and support, ensuring the student has consistent access to guidance throughout each work week.

Work Sample Review: Provision of existing client content and brand style guides as reference materials to contextualize assigned tasks and model professional standards.

Contextualization of Tasks: Each assignment is introduced with an overview of the client's goals, target audience, and campaign objectives, so the student understands the strategic purpose behind day-to-day content creation.

Learning outcome:

By the end of the academic internship, the student will be able to:

1. Develop platform-specific content strategies for Instagram and Facebook that align with distinct client brand voices and target audiences.
2. Produce professional-quality photo and video content, from shooting through editing, suitable for client-facing social media use.
3. Apply principles of visual storytelling and graphic design (using tools such as Canva) to create cohesive, on-brand campaign assets.
4. Evaluate content performance using engagement metrics to inform and adjust future content and strategy decisions.
5. Collaborate effectively within a marketing team environment, incorporating feedback and managing deliverables across multiple client accounts and deadlines.