Program Information The mission of Visit Huntington Beach is to market and sell Huntington Beach’s Surf City USA brand experience as the preferred quintessential California beach destination leading to increased visitor spending and enhanced quality of life for residents.
Tourism is a major source of income in Huntington Beach. In 2009, tourism supported 3,800 local jobs and generated over $309 million in visitor spending and $8.1 million in tax revenue. Visit HB is the only local organization that is charged with the responsibility of promoting tourism and encouraging its continued growth in our city. In addition, the organization provides guidance and coordination for the many local businesses and organizations that relate to the tourism industry.