Program Information Hobbs/Herder Advertising was established in 1986 as a real estate marketing and training firm. Today the firm has grown into two distinct entities: Hobbs/Herder Training, a renowned training and educational firm, speaking to thousands of real estate professionals across North America every year through energetic, innovative seminars; and Hobbs/Herder Advertising, the nation's largest full-service advertising agency dedicated to creating marketing materials for real estate professionals from custom personal brochures to dynamic direct mail materials to print ads.