Program Information Our Company: A Company of Leaders at Sports 1 Marketing Founded by Hall of Fame Quarterback Warren Moon and David Meltzer, Former CEO of Leigh Steinberg Enterprises, Sports 1 Marketing (?S1M?) is a global sports and entertainment marketing company that maximizes the value of its clients and properties. S1M markets individuals ? elite current and legendary athletes, coaches and A-list entertainer ? for product promotion and off-the-field activities and events. S1M also markets products by the use of these same individuals. S1M takes great pride in partnering with both outstanding individuals and exceptional corporate brands that have the same moral character and integrity that S1M believes in as its daily operating ethics.