Program Information CU Direct Corporation through its technology provides lending solutions to both credit unions and auto dealers. CU Direct Corporation through its technology provides lending solutions to both credit unions and auto dealers. CU Direct helps credit unions, dealers and affinity groups succeed. Since 1994, CU Direct has been the leading advocate for credit unions. We are credit union owned, credit union focused, and CUSO driven. Through exceptional products and services, we create exponential value for credit unions. Our broad range of innovative, industry leading lending solutions and technology help them achieve their lending goals and to be more successful.