For the Unconventional LLC

Conceived by the creative minds of founding partners Amy Frederick and Dave Kinsey, F-U functions an independent creative & special projects studio based in Los Angeles and San Diego. With over 20 years experience in Creative Direction, Branding, Design, and Art Curation F-U has its stake deep in unconventional coteries that have informed their lifestyle and understanding of contemporary culture. We identify alternatives for clients in pursuit of a unique visual language and craft solutions that resonate with culture and inspire engagement.