Program Information Santana Snacks is a premium snack brand dedicated to delivering all-natural, healthy snack foods inspired by the vibrant flavors of Mexico. Established with a passion for culture and community, our products offer a modern twist on traditional LatinX snacks, using organic ingredients to create flavorful, nutritious alternatives. Founded by Victor Macias, a seasoned entrepreneur who has appeared on Shark Tank, Santana Snacks aims to bring joy and a sense of belonging to everyone who enjoys our products, celebrating the rich culinary heritage of LatinX culture.