Social Media & Marketing Intern for Organic Snack BrandAt — Santana Snacks
Are you passionate about social media, digital marketing, and creating content that makes an impact? Do you want to work with a brand that celebrates culture, community, and health? Santana Snacks is looking for a dynamic and creative Social Media & Marketing Intern to join our team and help us grow our online presence. This is a unique opportunity to gain hands-on experience in marketing while working for a company dedicated to bringing healthy, all-natural, organic snacks to the world!
Learning Outcomes:
1. Develop and Execute Social Media Strategies: Create and implement effective social media content strategies across multiple platforms, including TikTok, Instagram, and Facebook.
2. Create Engaging Multimedia Content: Produce high-quality multimedia content such as videos, graphics, and captions that align with Santana Snacks’ brand values and mission.
3. Analyze Social Media Metrics: Utilize social media analytics tools to monitor and evaluate the performance of content, making data-driven decisions to enhance engagement and reach.
4. Manage and Engage Online Communities: Foster and maintain active online communities, responding to comments, messages, and engaging with followers to build brand loyalty.
5. Collaborate with Influencers: Identify, engage, and manage relationships with influencers to amplify brand presence and drive engagement through collaborative campaigns.
Training:
Orientation and Training Sessions: Comprehensive onboarding covering Santana Snacks’ brand, mission, and values; training on social media tools and platforms.
Weekly Mentor Meetings: One-on-one sessions with the content strategist and founder for guidance and feedback.
Workshops and Skill Trainings: Monthly workshops on SEO, community management, and social media analytics.
Assigned Readings and Resources: Access to guides, manuals, and online resources for continuous learning.
Responsibilities:
- Develop and execute social media content strategies for platforms including TikTok, Instagram, and Facebook.
- Create engaging multimedia content such as videos, graphics, and captions.
- Analyze social media metrics to assess content performance.
- Manage and engage with the online community to build brand loyalty.
- Collaborate with influencers and manage influencer marketing campaigns.
- Participate in brainstorming sessions to create monthly content calendars.
Requirements:
- Strong interest in social media marketing and community engagement.
- Familiarity with social media platforms and content creation tools (e.g., Canva, CapCut Adobe Creative Suite).
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Creativity and attention to detail.
Tasks:
1. Content Creation:
* Develop and produce engaging multimedia content (videos, graphics, and captions) for TikTok, Instagram, and Facebook.
* Brainstorm and execute creative content ideas that align with Santana Snacks’ brand values and mission.
2. Social Media Strategy Development:
* Participate in strategy meetings to plan and develop monthly content calendars.
* Implement social media strategies designed to increase follower engagement and brand awareness.
3. Analytics and Reporting:
* Utilize social media analytics tools to track performance metrics such as engagement rates, reach, and follower growth.
4 Community Management:
*Engage with the online community by responding to comments, messages, and fostering discussions on social media platforms.
* Organize and manage online events, such as live Q&A sessions, giveaways, and other community-building activities.
5. Influencer Collaboration:
* Identify and reach out to potential influencers for collaborations and partnerships.
* Manage communication and logistics for influencer campaigns, ensuring alignment with brand objectives.