Marketing / Communications Internship - Social Media & CommuAt — Racha Organics, Inc.

Key Responsibilities

• Research & Insights
• Influencer Outreach
• Campaign Coordination
• Trendspotting

Tasks
Research & Insights: Assist with researching food trends, seasonal themes, and emerging topics to support our marketing strategy.
Content Ideation: Help develop mood boards, seasonal food calendars, and brainstorm ideas for campaigns to inspire content creation.
Influencer Outreach: Support the identification and research of content creators and influencers aligned with our brand.
Campaign Coordination: Work closely with the marketing team to assist in planning, executing, and optimizing campaigns to amplify our reach and engagement.
Trendspotting: Monitor social media trends, competitor activity, and audience preferences to help keep our strategies fresh and relevant.

Training
Initial general employer orientation
Weekly scheduled one-on-one mentor meetings
Job shadowing opportunities
Provision of work samples
Overview/contextualization of assigned tasks
Training sessions
Assignment reviews

Learning Outcomes
Conduct thorough research on food trends, seasonal themes, and emerging topics, using insights to inform and enhance marketing strategies.
Contribute to content creation by developing mood boards, seasonal food calendars, and brainstorming innovative ideas for campaigns.
Assist in identifying and researching influencers and content creators that align with the brand, helping to build effective partnerships.
Support the marketing team in coordinating campaigns, ensuring smooth execution, and optimizing strategies to increase reach and engagement.
Track and analyze social media trends, competitor activity, and audience preferences, applying findings to keep marketing strategies fresh and relevant.