Marketing & Management AnalystAt — Trinity West Liturgical Supply

Will Manage and help grow the company through Marketing and managing. 

Tasks

Market Data Analysis: The student will analyze market trends, customer behavior, and competitive data to identify opportunities and challenges. This includes using analytics tools (e.g., Google Analytics, social media insights) to track the performance of marketing campaigns and generate reports that offer actionable insights.

Campaign Strategy Development: The student will assist in the creation of marketing strategies, including digital campaigns, email marketing, and social media outreach. They will collaborate with the marketing team to define target audiences, key messaging, and campaign goals, ensuring alignment with the company's overall business objectives.

Performance Metrics and Reporting: The student will track the performance of marketing campaigns and business initiatives by analyzing key performance indicators (KPIs). They will prepare regular reports and dashboards to present findings to stakeholders, offering recommendations for optimizing campaigns and operations.

Project Management Assistance: The student will assist in managing marketing and operational projects from start to finish. This includes coordinating tasks, setting deadlines, tracking progress, and ensuring project goals are met. They will also communicate with various teams to ensure smooth execution of projects.

Content Creation and Optimization: The student will help create and optimize content for marketing materials such as social media posts, blog articles, newsletters, and advertisements. This will include researching topics, drafting copy, and applying SEO best practices to ensure content is engaging and visible to target audiences.

Consumer and Competitor Research: The student will conduct research on consumer preferences, market trends, and competitor activities. They will compile reports to help inform business strategies, providing insights into potential areas for growth or differentiation.

Customer Segmentation and Targeting: The student will assist in developing customer segmentation strategies, analyzing customer data to identify key segments, and creating targeted marketing initiatives to engage these groups. They will apply segmentation techniques such as demographic, geographic, and behavioral analysis.

Event Planning and Coordination: The student will assist in the planning and execution of marketing events, including webinars, product launches, and promotional activities. This will involve coordinating logistics, managing schedules, and supporting communication efforts to ensure event success.

Collaboration with Cross-Functional Teams: The student will work closely with other departments, such as sales, finance, and product development, to align marketing efforts with business goals. This will include participating in cross-functional meetings, providing insights, and ensuring consistency in messaging and objectives.

Client/Stakeholder Presentations: The student will prepare and present marketing plans, progress updates, and performance analyses to clients or internal stakeholders. This will involve creating professional presentations, using data visualization tools, and clearly articulating recommendations and insights.

Operational Efficiency Analysis: The student will analyze and suggest improvements to business operations and marketing workflows to increase efficiency. This may include identifying bottlenecks, proposing process optimizations, and tracking the effectiveness of implemented changes.

Training
General Employer Orientation (Mandatory): The student will begin the internship with a comprehensive orientation to familiarize them with the company’s structure, mission, values, and key processes. This includes introductions to key departments, an overview of the company’s culture, and guidelines for workplace conduct and communication.

Onboarding to Marketing & Management Systems: The student will receive hands-on training in the tools and systems used for marketing analysis and project management, such as customer relationship management (CRM) software, Google Analytics, content management systems (CMS), and project management platforms like Asana or Trello. This will ensure they can independently track campaigns, manage workflows, and report on performance.

Weekly Scheduled One-on-One Mentor Meetings: The student will meet regularly with their assigned mentor to discuss progress, address challenges, and receive feedback. These meetings will include ongoing coaching on how to apply theoretical knowledge to real-world marketing and management scenarios. The mentor will also provide guidance on setting and achieving personal goals throughout the internship.

Job Shadowing and Cross-Department Collaboration: The student will have opportunities to shadow team members from various departments, including marketing, sales, operations, and finance, to understand how different functions contribute to the overall success of the business. This will offer practical insights into how marketing strategies are aligned with management goals and objectives.

Workshops/Skills Training on Marketing Techniques and Management Strategies: The student will attend workshops designed to enhance their skills in areas such as data analysis, market research, social media marketing, content creation, and consumer behavior analysis. Additional management-focused workshops will cover topics like project management, leadership development, and performance analysis. These sessions will be interactive and may include case studies, group discussions, and role-playing exercises.

Provision of Work Samples and Case Studies: The student will be provided with past work samples, case studies, and project templates to understand the company’s approach to marketing and management tasks. These materials will help the student understand the quality and format of deliverables expected during the internship, offering clear examples for reference.

Overview and Contextualization of Assigned Tasks: Each task the student is assigned will be introduced with a clear overview, including its purpose, scope, and relevance to larger business objectives. This contextualization will ensure that the student understands how their work directly impacts the company’s marketing and management goals.

Training Literature Reviews and Testing: The student will review relevant industry literature and case studies to deepen their understanding of best practices in marketing and management. Periodic quizzes or assessments may be given to evaluate their comprehension of core concepts, tools, and methodologies learned during the internship.

Learning Outcomes
By the end of the academic internship, the student will be able to analyze and interpret market data to develop insights and strategies that drive business decisions and support marketing campaigns.

By the end of the academic internship, the student will be able to create and implement marketing strategies tailored to specific business objectives, utilizing both traditional and digital marketing tools.

By the end of the academic internship, the student will be able to assess and optimize business operations through process improvements and performance metrics to enhance efficiency and productivity.

By the end of the academic internship, the student will be able to effectively communicate marketing and management insights to stakeholders through presentations, reports, and data visualization tools.

By the end of the academic internship, the student will be able to manage marketing projects from concept to execution, coordinating with teams and resources to ensure timely and successful outcomes.