Program Information We produce music festivals by empowering our student communities to rally and win them. Each semester, we host a 48-hour pre-sale competition for students across the country to bring an exciting headliner to perform at or near their school.\r\n\r\nThe Up & Up\u2019s innovative guerrilla ticketing system is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period, and the top colleges with the most pre-sales win a festival. The Festival Series launched in 2016, with headliner Cash Cash, and expanded nationwide featuring Alan Walker, GRYFFIN, Two Friends, Loud Luxury, San Holo, Dom Dolla, Chris Lorenzo & Disco Lines respectively.\r\n\r\nThe Up & Up provides necessary resources for students to promote and produce a memorable concert experience on or near their campus\u2014empowering them by fostering community at each event and cultivating a sense of ownership.