Marketing AssistantAt — Orange County Inland Empire Small Business Development Center

POSITION SUMMARY:

The OCIE SBDC Lead Center seeks detail-oriented self-starters who are willing and able to take ownership of assigned projects to support its network-wide marketing efforts. This includes — but is not limited to — written and visual content creation, website updates/additions, and event photography/videography. Juniors, seniors, and graduate students are encouraged to apply.

PRIMARY DUTIES:

• Generate content for network social media efforts, including organic posts and paid campaigns, as well as written content for the network blog.
• Create a variety of print and digital projects including event flyers, digital and print advertisements, signage, handouts, and promotional materials. Work within existing templates and be comfortable with original design work.
• Edit web content using WordPress and occasionally HTML/CSS source code, checking content for web accessibility standards and correcting errors.
• Support the development and maintenance of the new OCIE SBDC website, including but not limited to content creation, SEO, and UX/UI.
• Ensure all service center locations comply with Small Business Administration (SBA) and OCIE SBDC marketing guidelines.

MINIMUM QUALIFICATIONS:

• Ability to understand and apply current trends in marketing, communications, social media, and website development and maintenance.
• Thorough working knowledge of social media platforms, surveys, and online advertising mediums.
• Intermediate to advanced knowledge of Canva and Adobe Creative Cloud (particularly Photoshop, InDesign, and Illustrator).
• Exceptional written communication skills, including demonstrated knowledge of grammar and AP Style.
• Proficient with WordPress or similar web content management platform.
• Ability to handle multiple tasks and adjust to changing priorities.
• Ability to follow direction and adhere to brand style guidelines.
• Ability to troubleshoot and provide creative solutions to obstacles.
• Ability to think critically, problem-solve, and work independently.

PREFERRED QUALIFICATIONS:

• Prior experience working with the small business community.
• Knowledge of HTML markup and proper use of semantic tags to organize HTML pages.
• Knowledge of CSS and ability to use existing CSS files to modify page appearance.
• Basic familiarity with JavaScript to avoid breaking any existing code while editing HTML elements.
• Limited working proficiency to professional working proficiency — Spanish.

EDUCATION:

• Must be a matriculated CSUF student in good academic standing.
• Field of study in marketing, communications, journalism, advertising, graphic and interactive design, computer science, or a closely related field; or an equivalent combination of training and experience.

ORGANIZATION SUMMARY:

Hosted by Cal State Fullerton’s College of Business and Economics, the Orange County Inland Empire Small Business Development Center Network (OCIE SBDC) is a federal program funded, in part, by the U.S. Small Business Administration and the California Office of the Small Business Advocate. The OCIE SBDC provides no-cost technical assistance to entrepreneurs and small business owners in Orange, Riverside, and San Bernardino counties. 

Learn more about the Orange County Inland Empire Small Business Development Center Network at https://ociesmallbusiness.org/

Tasks:

• Content creation/graphic design
• Website content management
• Blog/press release writing
• Social media strategy & caption writing
• Photography/videography of events and to support marketing campaigns
• Project ownership & collaboration

Training:

• General orientation/overview of the organization
• Weekly marketing team check-ins
• Constant support for various assigned tasks
• Supplementary blogs/articles to support the initiatives and tasks that are being asked of the student.

Learning Outcome:

• Conceptualize, develop, and implement effective content strategies across various marketing channels.
• Design visual content for social media (both by using templates and from their own designs).
• Write compelling and informative blog posts and press releases.