PR and Marketing AssistantAt — Profusion Cosmetics

In this role, you will have the opportunity to rotate through various areas of the marketing department, gaining a broad understanding of different marketing functions. This will allow you to explore and identify the area that best aligns with your interests and strengths. Please note that while we aim to support your professional development, any future specialization within a specific area of marketing will be subject to business needs and may not be guaranteed.

Tasks:

SOCIAL MEDIA:
-Assist in planning, execution and tracking all social media marketing initiatives, including maintaining the content calendar, post tracking from start-to-finish, scheduling, and reporting. (Instagram, Facebook, Tiktok)
-Strategize overall social themes each month
-Oversee in-house content creation (photos)
-Create video content 2x/week , Schedule all postings, 2x/day
-Draft all copy for captions and hashtags
-Assist customer engagement, including comments, requests and DM
-Assist tags, collect and save UGC
-Create social media videos on weekly basis
-Save, organize and share videos to all required locations
-Assist in content management
-Social Media Calendar for Retailers
-Provide monthly social media reporting

INFLUENCERS:
-Research & recruit new influencers for PR samples
-Create PR orders through Tagger & Shopify, customizing creators
-Set up contracts for paid influencers and manage deliverables/payments
-Manage influencer relationships, managing permission for content usage
-Source product for PR shipment inserts
-Provide monthly influencer reporting

PR/PRESS:
-Create/build media list
-Research & outreach to editorials for features
-Draft press releases for new products & launches
-Send out PR mailers of new products/launches to the media

Shopify | Ecomm:
-Assist day-to-day operations of the Shopify store.
-Add, update, and organize product listings including images, descriptions, prices, and tags.
-Monitor inventory levels and coordinate with suppliers or internal teams for restocking.
-Create and manage promotional campaigns, discount codes, and product bundles.
-Troubleshoot and resolve front-end and back-end store issues.
-Collaborate with marketing and design teams to update banners, featured products, and content pages.
-Ensure optimal store performance, including page load speeds and mobile responsiveness.
-Set up and manage apps, plugins, and third-party integrations.
-Generate reports on sales performance, product analytics, and customer behavior.
-Maintain SEO best practices across product listings and content.
-Stay up-to-date with new Shopify features, updates, and industry trends.

Training:

-Orientation and Introduction: Provide an office tour and assist with workspace setup, including their email, computer, and relevant accounts. Have a meet-and-greet with team members, followed by a review of the current marketing strategy and previous campaigns.
-Job Shadowing: Shadow a senior team member to observe a live project or campaign discussion. This includes our email marketing software, social media scheduling tools, and analytics platforms.
-Assigned Tasks: Begin reviewing social media channels, recent posts, and email newsletters. Assist in proofreading or drafting a simple piece of content. Eventually, transition to independent ownership of key responsibilities.
-Meetings & Reflection: One-on-one meeting with the manager to discuss the experiences. Q&A session to clarify any doubts or challenges faced. Outline personal goals based on observations and discussions.
-We will focus on areas for growth based on initial performance and interests.

Learning Outcome:

-Develop and execute social media strategies, including content creation, scheduling, caption writing, and community engagement across Instagram, TikTok, and Facebook.
-Plan and manage influencer marketing campaigns, from sourcing and outreach to handling PR orders, contracts, and performance tracking.
-Support public relations efforts by building media lists, writing press releases, and coordinating PR mailers for product launches.
-Understand e-commerce operations on Shopify, including product management, promotional setup, store optimization, and analytics.
-Collaborate with teams to maintaining calendars, reports, and content systems.