Digital Marketing, Social Media, Brand Expansion.At — Advance Sports Technology, Inc.
We equip student-athletes with the mental skills. Through our Mental Fitness programs participants have seen major improvements in their performance both on and off the field of play. By developing traits such as flow state, character, confidence, accountability ,and strength benefit individuals for life beyond sport.
Tasks:
1. Scaling Online Programs
The goal is to turn your mindset coaching into a high-impact, scalable online business while maintaining personalization and engagement.
A. Develop a Digital Learning Ecosystem
¥ Online Course Platform: Host self-paced courses on Thinkific, Kajabi, or Teachable for easy access.
¥ Live Group Coaching: Offer premium-level, interactive cohort-based courses for deeper transformation.
¥ Subscription Model: Introduce a monthly membership with exclusive content, live Q&As, and community access.
¥ Certification Program: Train facilitators in the 7 Fundamentals of Mental Fitness to expand your impact.
B. Automate & Optimize Online Course Sales
¥ Evergreen Funnels: Use automated email sequences and webinar funnels to sell courses 24/7.
¥ Lead Magnets: Offer free resources (eBooks, mindset quizzes, webinars) to attract and nurture leads.
¥ Retargeting Ads: Use Facebook & YouTube ads to bring back engaged users who visited your site.
¥ AI & Chatbots: Integrate AI-driven chat support to guide potential customers through the buying process.
C. Expand Course Offerings for Different Audiences
¥ Executive Mindset Mastery: High-performance mindset training for leaders & corporate teams.
¥ Athlete’s Mental Edge: Elite sports mindset training for young athletes & pros.
¥ Mindset for Parents & Educators: Teaching parents, teachers, and coaches how to instill a growth mindset in kids.
¥ Healing & Resilience Mindset: For cancer survivors and those facing adversity.
2. Expanding Your Brand Influence
The goal is to elevate your presence as a thought leader in the online space through high-impact media and strategic positioning.
A. Build a Strong Content Marketing Strategy
¥ Podcast & YouTube Show: Launch a show around mindset transformation, featuring guests from business, sports, and personal development.
¥ Short-Form Video Domination: Post daily short-form videos (TikTok, IG Reels, YouTube Shorts) on mindset tips and personal stories.
¥ SEO-Optimized Blog & Newsletter: Regular blog content on mental fitness, with an email newsletter to nurture your audience.
¥ Collaborations & Guest Features: Appear on top mindset, leadership, and business podcasts to expand your reach.
B. High-Impact Speaking & Media Features
¥ TED Talk & Media Appearances: Position yourself for a TEDx talk and TV features (e.g., Forbes, Success Magazine, Business Insider).
¥ Strategic Speaking Partnerships: Align with high-level conferences, leadership summits, and corporate keynotes.
¥ Leverage Spain & Portugal Network: Use your IBERIA connections to break into European corporate training markets.
C. Leverage Community & Social Proof
¥ Private Mastermind Community: Build an exclusive Facebook or Discord group for students & clients.
¥ User-Generated Content: Feature testimonials and transformation stories from your courses.
¥ Ambassador & Referral Program: Create an affiliate program where members earn commissions for referring new students.
3. Monetization & Revenue Optimization
Once your online programs & brand influence are growing, diversify your revenue with multiple monetization layers:
¥ High-Ticket Coaching: $5K-$20K executive coaching programs.
¥ Licensing Your Framework: Offer companies the ability to license your 7 Fundamentals curriculum.
¥ Corporate Subscription Model: Sell B2B training packages for companies to use internally.
¥ Book & Merch Sales: Sell signed book copies, journals, and mindset gear for additional revenue.
Training:
Shadow Founder, attend workshops, keynote presentations. Attend company strategy sessions. Attend weekly meetings.
Learning Outcome:
By the end of the academic internship, the student will be able to scale online programs, expand brand influence, and monetize and revenue optimzation.