Multi-Platform Services Channel Strategy InternAt — Studio71

Work with a Channel Strategy manager to learn how to help improve channel optimization for creators and brand channels by reading the analytics/data on YouTube. 

Tasks:

• Overview of YouTube optimization and analytics
• Creation of Weekly Trends Report
• Creation of Optimization Report
• Creation of weekly/monthly client reports
• Learning workflow for Channel Strategy clients (Apple, Unrivaled, ProBox, Genesis, Hyundai, & O&O properties, etc.)
• Photoshop and Premiere Pro tutorial/client process workflow
• Learn Tubular, Shareablee, TikTok Creator Center, Glystn, Monday, VidIQ, Google Trends, Tubebuddy, Hootsuite, and ElevenLabs
• Undertanding of YouTube optimization best practices and strategies
• Review in-network channels by request to identify and recommend areas of improvement
• Assist in the creation of YouTube Optimization Reports (per request)
• Assist with Content Ideation for O&O properties and Channel Strategy partnerships (if applicable)
• Fluent in navigating Shareablee and Monday
• Source trending videos, hashtags and sounds from YouTube, Shareablee, and TikTok Creator Center to be included in Weekly Trends Report
• Assist with Monthly Report for one client partner (collaborate)
• Help curate the Weekly Trends Report
• Receive managerial access to O&O property to review analytics and provide hands-on optimization support
• Develop reporting structure to capture all relevant metrics/KPIs for O&O property and client partnerships
• Assist processing for O&O properties on YouTube
• Owning asset creation for client partners (thumbnails and video exports)
• Creating and scheduling community tab posts for O&O property on YouTube
• Assist with building onboarding meterials for Channel Strategy partnerships

Training:

General employer orientation (mandatory), weekly scheduled one-on-one mentor meetings, job shadowing, workshops/skills training, provision of work samples, overview/contextualization of assigned tasks, training literature reviews, and testing.

Learning Outcome:

Use external tools to track trending formats across YouTube and TikTok
• Read and analyze analytics for in-network channels
• Create reports that support viewership growth based on optimization best practices
• Observe what the best techniques are for different genres of channels
• Share creative concepts to help support O&O properties
• Draft creator lists to support on-going campaigns
• Create educational one-sheets to share with internal Talent team