Marketing Intern - MontesdeocaAt — CSU Fullerton Auxiliary Services Corporation (ASC)

The Marketing Assistant will plan and execute social media marketing strategies for all areas of Auxiliary Services, which include Campus Dining Services and Titan Shops, with the Marketing Manager. Other duties include, but are not limited to, creating social media analytic reviews, creating content for social media, editing photos, shooting video, editing video, creating content for digital boards around campus, creating flyers, tabling during events, scheduling and curating social media posts, and helping brainstorm and execute marketing plans to help grow all of the businesses within Auxiliary Services.

ESSENTIAL FUNCTIONS:
• Assist the Marketing Manager in the creation and development of content to distribute on all social media platforms.
• Create original graphics and content.
• Manage Campus Dining and Titan Shops social media messaging.
• Gather content from relevant accounts and credit content that is used.
• Edit content.
• Schedule posts on Later.
• Real-time coverage of live events and functions.
• Maintain and update social media channels.
• Post to Instagram Stories
• Promote Grubhub within dining locations.
• Research current social media trends.
• Reach out to local influencers.
• Generate analytic reports.

Learning Outcomes  

1. Use analytics to create a professional social media plan
   2. Take feedback and execute accurate updates on content
   3. Work in a team environment
   4. Create content to meet marketing and business needs
   5. Research current trends and work those trends into all Auxiliary Services' marketing plans

Training  

1. Spend 1-1 time going through analytics and what they mean
   2. Giving constructive feedback on created content
   3. Help plan and create content
   4. Lead marketing team meetings to brainstorm ideas
   5. Help facilitate ideas and provide support where needed

Tasks/Duties  

1. Creating digital and print content
   2. Create social media analytic reports
   3. Taking and editing video and photo content to post
   4. Scheduling well curated posts
   5. Evaluating social media analytics and asset with posting schedule