AI Content Creation & Web MarketingAt — Turning Point Counseling

AI & Digital Marketing Intern (College Internship)

Want to learn how a real business actually uses AI to produce social media and web content?

AI will be the most transformative technology since the industrial revolution—but it’s also often misapplied and overhyped. Both things are true. In this internship, you’ll learn how it really works in practice.

What you’ll do:

• Learn basic site editing in Wix and help migrate a few pages

• Research keywords using Google Keyword Planner and SEMrush

• Group keywords by search intent

• Spend most of your time using AI through prompting, automation, and workflows to create images, content, and SEO structure

What you’ll learn (the part most people miss):

• AI must have direct access to high-quality data

• AI systems need version control, audit logs, and rollback capability

• Different tasks require different AI approaches (browser, terminal, API, etc.)

• Prompts must create deterministic, repeatable results with a systems/pipeline mindset

• AI requires validation and quality control

• AI does not replace human creativity or judgment (it does not let you \\mail in\\ your work)

This internship focuses on practical skills, not buzzwords—and prepares you for how AI is actually used in professional environments. This is internship is for helping non-profit Turning Point Counseling via the guidance of Joshua Gaglia.

Tasks:

Editing and migrating website pages using Wix, including formatting, content updates, and basic structural improvements.

Conducting keyword research using Google Keyword Planner and SEMrush.

Organizing and grouping keywords based on search intent and content strategy.

Using AI tools to generate written content, images, and SEO structures through structured prompting and defined workflows.

Assisting in the development of repeatable AI prompts and content pipelines.

Reviewing, validating, and refining AI-generated outputs for accuracy, relevance, and quality.

Documenting workflows, prompt versions, and content iterations to support version control and reproducibility.

Collaborating with supervisors to align content with business goals and brand standards.

Training:

Initial orientation and onboarding
Overview of the company, its digital strategy, AI usage philosophy, and expectations for professional conduct and deliverables.

Guided instruction in AI tools and workflows
Step-by-step training on how AI is used for content generation, image creation, SEO structuring, and automation, with emphasis on deterministic prompting and repeatable results.

SEO and keyword research training
Instruction on using Google Keyword Planner and SEMrush, including keyword discovery, grouping by search intent, and aligning keywords with content objectives.

Website editing and migration training
Hands-on guidance for editing and migrating website pages in Wix, including best practices for structure, readability, and SEO.

Ongoing mentorship and feedback
Regular check-ins and feedback sessions to review work quality, troubleshoot issues, and reinforce learning objectives.

Quality control and validation training
Instruction on reviewing AI-generated outputs, identifying errors or inconsistencies, and applying human judgment before content is published.

Learning Outcome

Develop practical skills in applied AI content systems
Learn how AI tools are used in real business environments to produce SEO-optimized web and social media content through structured prompting, workflows, and quality control.

Understand keyword research and search intent strategy
Gain hands-on experience using professional SEO tools (Google Keyword Planner, SEMrush) to research, categorize, and organize keywords based on user intent and business goals.

Apply web content management and site editing skills
Learn basic website editing and page migration processes using Wix, including content updates, structure optimization, and usability considerations.

Learn AI governance, validation, and version control concepts
Understand why AI systems require auditability, validation, version control, and rollback mechanisms in professional environments.

Develop critical thinking and quality assurance skills
Learn to evaluate AI-generated outputs for accuracy, relevance, and brand alignment rather than relying on automation without oversight.