Brand and Content SpecialistAt — Chubby Group

We’re looking for a creative, highly motivated Marketing & Brand Intern to support content creation, campaign execution, and community growth. This role is perfect for someone who lives on social media, understands internet culture, and wants hands-on experience building a modern brand.

What You’ll Do

Assist with social media content creation (Reels, TikTok, posts, stories, etc.)

Support campaign planning and execution

Help manage content calendars and posting schedules

Assist with brand partnerships and collaborations

Support event marketing and community engagement initiatives

Monitor trends and identify cultural moments relevant to the brand

Track performance metrics and summarize insights

Tasks:

The student will perform the following professional and pre-professional duties to demonstrate achievement of the learning outcomes:

Contribute to the development and execution of integrated marketing campaigns, including content planning and strategic coordination.

Create platform-specific digital content aligned with brand positioning and target audience insights.

Conduct market research and analyze social media trends to inform marketing strategy.

Monitor and interpret engagement metrics and prepare performance summaries with strategic recommendations.

Support influencer outreach and brand partnership initiatives, including research, communication, and tracking deliverables.

Assist in community engagement strategy and event marketing initiatives.

Draft marketing copy and assist in the preparation of campaign briefs and promotional materials.

The majority of responsibilities are strategic, analytical, and creative in nature, requiring application of marketing theory and professional judgment consistent with college-level academic credit.

Training:

The student will begin the placement with a formal employer orientation covering Chubby Club’s mission, brand positioning, workplace policies, and performance expectations. Role-specific training will introduce the intern to brand guidelines, campaign workflows, content standards, and relevant marketing tools.

Throughout the placement, the student will participate in weekly one-on-one meetings with a designated supervisor to receive structured feedback, discuss progress, and connect practical tasks to marketing theory. Assignments will be contextualized within broader strategic objectives to reinforce applied learning.

The intern will also receive hands-on training in social media management, content creation tools, and basic analytics reporting. Opportunities for job shadowing and cross-functional exposure will further support professional development and understanding of integrated marketing operations.

Learning Outcome:

Apply Brand Strategy Frameworks
Analyze and apply foundational marketing and brand strategy concepts (e.g., positioning, target segmentation, brand voice) to real-world campaign development.

Produce Platform-Specific Digital Content
Design and execute digital marketing content tailored to the strategic, technical, and cultural norms of major social media platforms.

Evaluate Consumer Engagement and Community Dynamics
Assess audience behavior and community engagement patterns to inform communication strategies and improve brand–consumer relationships.

Interpret Marketing Analytics for Strategic Optimization
Collect, interpret, and synthesize performance data to generate actionable recommendations that enhance campaign effectiveness and brand growth.