Marketing InternAt — Custom House, L.P (Portola Hotel & Spa)

Opportunity Summary 

Portola Hotel & Spa is offering a hands-on Marketing Internship designed for students interested in hospitality marketing, branding, and digital engagement. This opportunity provides real-world experience supporting the hotel’s marketing initiatives, including social media content creation, campaign development, event promotion, and brand storytelling. Interns will collaborate with the marketing and operations teams to develop engaging content, assist with promotions for hotel outlets such as restaurants, events, and seasonal programming, and help analyze campaign performance. This role offers exposure to a dynamic hospitality environment where creativity and strategy come together to enhance the guest experience. This is an excellent opportunity for students looking to build their portfolio, gain practical marketing experience, and learn how marketing strategies directly impact business performance in the hospitality industry.

Opportunity Learning Outcomes 

How to develop and execute marketing campaigns within a hospitality setting Best practices for social media management, content creation, and brand consistency Fundamentals of digital marketing analytics and performance tracking How to collaborate cross-functionally with operations, food & beverage, and events teams Professional communication and project management skills in a fast-paced environment Insight into how marketing supports revenue growth and guest engagement

Opportunity Training 

Students will receive a structured onboarding and hands-on training experience designed to set them up for success in a hospitality marketing environment. Training will include an overview of Portola Hotel & Spa’s brand standards, marketing strategies, and guest experience philosophy. Interns will be introduced to key marketing tools and platforms used by the organization, including social media management systems, content planning tools, and basic analytics dashboards. They will also receive guidance on content creation, brand voice, and visual standards to ensure consistency across all marketing channels. Ongoing mentorship will be provided by the marketing team, including regular check-ins, feedback sessions, and project-based learning opportunities. Interns will also gain cross-departmental exposure by working alongside operations, food & beverage, and events teams to better understand how marketing supports overall business objectives. This combination of structured training and real-world application will ensure students build both practical skills and professional confidence.

Additional risk specific to this opportunity 

Students will be working in a professional hotel environment and must adhere to all workplace safety policies and procedures. This includes general safety awareness in public and operational areas, proper use of office equipment, and following guidelines when accessing back-of-house spaces. Interns will receive an overview of emergency procedures, including evacuation protocols. While the role is primarily administrative/marketing-based, students may occasionally be present in active hotel areas and should remain aware of their surroundings at all times.

Compensation Details 
TypeFrequencyAmountExplanationShow to students?
Hourly Paybi-weekly18.90Yes
Opportunity Application Instructions 

Applying for the opportunity on our website www.portolahotel.com.

Program 
Internship
Location Type 
On-site
Location 
United States
Expected Hours 
HoursDuration
20hours per week
Students required to have a personal vehicle 
No
Fees students may incur with this opportunity 
No Fees will be incurred by students
This opportunity provides some form of compensation 
Yes
Opportunity Availability 
Ongoing