Marketing InternAt — Working Wardrobes

Marketing Intern – Summary

The Marketing Intern supports day-to-day marketing activities across social media, email, website, and event promotions. This role involves creating and scheduling content, assisting with email campaigns, developing digital and print materials, and maintaining website updates using tools like Canva, Hootsuite, Constant Contact, and WordPress. Interns collaborate with the marketing team to execute campaigns, ensure brand consistency, and support outreach efforts for organizational initiatives and events.

Tasks:

Duties to Support Learning Outcomes
Students in this internship will perform the following professional and pre-professional duties, designed to demonstrate achievement of key marketing competencies:

• Create, schedule, and manage social media content across multiple platforms using Hootsuite and Canva, while monitoring engagement and basic performance metrics.
• Assist in developing and executing email marketing campaigns in Constant Contact, including drafting content, designing visuals, testing functionality, and reviewing results.
• Produce digital and print marketing materials (e.g., graphics, flyers, campaign assets) using Canva and Adobe InDesign that align with organizational branding standards.
• Update and maintain website content in WordPress, including uploading newsletters, editing pages, and ensuring accuracy, consistency, and usability.
• Contribute to marketing campaigns and fundraising appeals by drafting messaging, storytelling content, and promotional materials across channels.
• Support event marketing initiatives by designing signage, creating promotional content, and assisting with digital outreach efforts before events.
• Collaborate with marketing team members to plan and execute campaigns, track project progress, and ensure timely delivery of marketing deliverables.
• Apply brand guidelines consistently across all communications to maintain a cohesive voice and visual identity.
• Participate in cross-departmental shadowing to understand how marketing supports broader organizational goals and stakeholder engagement.
• Complete assigned projects that require independent problem-solving, creativity, and application of marketing strategies in real-world scenarios.

These duties are primarily professional in nature and involve applied skills, strategic thinking, and collaboration, supporting readiness for entry-level marketing roles.

Training:

The internship begins with a structured onboarding process that includes an orientation to the organization’s mission, programs, and marketing practices. Interns receive hands-on training through a combination of 1:1 shadowing with the Marketing Coordinator and, when available, the outgoing intern. Training is supported by a variety of resources, including written guides, videos, and a comprehensive training manual.
Interns also gain practical experience through assigned projects and real-time campaign work, allowing them to apply their learning in a meaningful way. In addition, cross-departmental shadowing opportunities provide broader insight into organizational operations and collaboration across teams.

Learning Outcomes:

Interns gain hands-on experience in nonprofit marketing, building skills in content creation, campaign execution, and digital tools. By the end of the internship, they will be able to manage social media and email campaigns, update website content, contribute to marketing storytelling, support event promotions, and maintain a cohesive brand voice across multiple channels.