Social Media Marketing InternAt — Factory Tea Bar

Factory Tea Bar is seeking a creative, energetic, and organized Social Media Manager to grow our brand presence, engage our community, and increase store traffic through high-quality content and digital marketing. This role combines content creation, photography/videography, community engagement, and campaign planning.

Tasks:

The intern will assist with managing social media platforms by creating and scheduling content, monitoring engagement, and maintaining brand consistency. Responsibilities include coordinating with influencers, creating photo and video content, tracking campaign performance, and assisting the marketing team with promotions, events, and content production.

Training:

Training provided to intern includes:
1) Company & brand orientation: brand mission, values, target customers, product knowledge, customers experience, brand voices, food safety and professionalism
2) Hand-on observe store operations, menu and ingredients
3) Understand how marketing support restaurant operations
4) Social Media platforms such as instagram, TikTok, Facebook
5) Food & beverage photography styles & skills
6)Video production: short form storytelling, reels, engaging videos.
7)Editing & design: CapCut, Canva, delivering polished marketing contents
8) Content strategy: marketing planning
9) Analytics: instagram insights, meta business suite

Learning Outcome:

By the end of the academic internship, the student will be able to:
1) Build a professional portfolio
2) Master content creation
3) Have better understanding of Social media marketing
4) Analyze marketing performance
5) Develop business and branding skills
6) Experience real business operations
7) Learn AI and digital marketing tools