MERCHANDISE MARKETING INTERNAt — World of Dance

Work closely with Creative Directors and Merchandising to showcase our U.S. Apparel. Strategize sales output via E-commerce communications, product campaigns, and visual merchandising. Assist in growth strategies for a brand that already has 32 million followers. Learn brand development, calendar scheduling, and campaign execution. Communicate with manufacturing partners on product finalization. Offer input to event meetings and share ideas. Communicate with team members to receive feedback.

Tasks:

Understand intended audience (e.g., dance community)
Pitch creative direction ideas/assist in executing any content creation for Apparel
Give input on incoming designs for event merchandise
Track e-commerce analytics on Shopify
Research trends, talent and collaborations for projects
Software and tools used during internship include but are not limited to:
Shopify/Shopify Online Store
Canva, Adobe Products, Photoshop, Illustrator, After Effects, Premiere,
Google Docs, Sheets, etc.

Training:

Students will undergo an orientation to understand the Company, the Brand, and Intended Audience. They will also learn the internal systems in place to execute the tasks needed for the internship.

Learning Outcomes:

By the end of the internship, the student will learn what it takes to manage merchandise on an internationally accessible platform, and create E-commerce campaigns that align with brand goals and design. Develop trend-identifying and trendsetting of the fashion apparel market. Understand the inner-workings of online purchasing through non-verbal marketing and website design. Gain a strong understanding of the intended audience and dance community. Gain experience in event promotions. Additionally, the student will have the access and opportunity to learn basic production and creative directing skills.