Ambassador - Field Marketing ManagerAt — Up & Up Festival

Fall '25 Ambassador One-Sheet

THE OPPORTUNITY

Bring a Mystery Headliner to CSU Fullerton through our 48-Hour Pre-Sale Competition (Sept 10th - 12th at 1pm PDT)

The top 5 schools with the most pre-sales win and earn a spot on our Fall Tour (Oct - Nov)

• $36 / Pre-Sale Ticket (No taxes nor fees)
• Credit cards (we also accept PayPal) are only charged to winning colleges
• First 100 tickets FREE per college (with each college’s discount code)
• Additional schools win the President's Awards for best executed business plans

FAMOUS PEOPLE WHO STARTED AS UP & UP AMBASSADORS

We helped launch their careers:

• Levity (U of Iowa), Deerock (JMU), Dennett (U of Arizona)
• Joey Valence (Penn State), 9B49 (JMU), DJ MAMBA (U of Iowa)
• Rylan (DJ & Founder of Bad Apple Records)

Industry connections that matter - Our parent company, Idol Roc Entertainment, has hired over a dozen past winners to full-time positions.  

EFFECTIVE WINNING STRATEGIES1. Build Your team (5-20 people)

Your squad needs:

• Greek life connections who actually have pull
• Popular student DJs who can move the crowd
• Campus influencers with engaged followers
• Creative minds for content, design, and photography
• People who know where the parties are

2. Dominate Social Media

• Follow & engage with @upandupfestival
• Subscribe to our click notifications @upandupfestival
• Blow up your school's Up & Up IG page
• Create memes that hit different about your campus
• Partner with accounts that already have your classmates' attention
• Post viral-worthy memes & reels about campus culture
• Turn your 25 Meet & Greets into significant giveaway moments
• Run strategic giveaways leveraging our promotional tools

3. Secure Campus Partnerships

• Venue sourcing: Scout local venues that can handle a proper show
• Press coverage: School newspapers, Barstool, local IG accounts, freshman pages
• Tabling: High-traffic campus areas (we provide signage, merch, and cases of Monster Energy)
• Rally party: At a popular bar (budget provided, subject to our approval)

4. Execute Key Tactics

• Leverage Greek Life - Most effective outreach channel
• Use your 25 Meet & Greets strategically for giveaways/favors
• Go campus viral - Create a BIG moment students want to share
• Example: Clemson featured Mark Wahlberg, Miami-OH got their president involved

• Maximize distribution: ListServs, e-blasts, GroupMe, door-to-door in dorms
• Make it unavoidable on campus!

WHAT'S IN IT FOR Ambassadors If They Win:

• Customize everything: Venue, date, media, openers, decor, sponsors, after-parties
• 25 Artist Meet & Greets + All Access passes for your team
• Industry connections: Work alongside top promoters, large brands, and booking agencies
• Academic credit: Internships & recommendation letters (case-by-case)
• Official jerseys for the entire team: Each ambassador will get one