Junior PR Leadership LeadAt — XBN-(X)Business Network

Public Relations Representative \u25cf Respond to requests for information from our community or designate an appropriate spokesperson or information source. \u25cf Plan or direct development or communication of programs to maintain favorable public or community perceptions of an organization's accomplishments, agenda, or environmental responsibility. \u25cf Study the objectives, goals, and needs of our strategic partners and organizations to develop public relations strategies that will infl uence a greater impact for the communities we serve. \u25cf Communicate with our sponsors and strategic partners to arrange promotional marketing campaigns in all types of media for products, organizations, or individuals. \u25cf Develop marketing campaigns for the organization’s events and programs. \u25cf Post and update content on the company's Web site and social media outlets. \u25cf Write press releases or other media communications to promote organizations events, business members, and programs. \u25cf Confer with our strategic partners and business members to identify trends or key group interests or concerns or to provide advice on business decisions. \u25cf Confer with production or support personnel to produce or coordinate production of advertisements and/or marketing promotions. \u25cf Assist our business members with resource navigation and connecting them with our strategic partners. \u25cf Prepare or edit organizational publications, such as monthly newsletters, event recaps and key updates to our business community. \u25cf Develop plans or materials to communicate organizational activities that are benefi cial to the region and communities we serve. \u25cf Prepare or edit organizational publications, such as monthly newsletters or key event updates , for internal or external audiences. \u25cf Arrange conferences, networking events, mixers, and trainings for business members to increase product or service awareness or to promote economic growth. \u25cf Plan or conduct surveys to members and communicating the results to our members, strategic partners and management.
\u25cf Prepare or deliver speeches and presentations to further public relations objectives. \u25cf Purchase advertising, promotional items and marketing ads to promote organization’s programs and services.

Tasks:

Internship Tasks Aligned with Learning Outcomes:
Learning Outcome 1: Strategic Communications for Nonprofit Mission Advancement

Create monthly social media content calendars and posts for LinkedIn, Facebook, and YouTube
Write press releases for XBN events and distribute to media outlets
Design and distribute monthly member newsletters
Develop marketing campaigns for signature events across multiple channels
Track social media analytics and recommend improvements
Update website content for accuracy and relevance

Learning Outcome 2: Stakeholder Relationship Management and Community Engagement

Respond to member inquiries and connect them with appropriate resources
Coordinate promotional partnerships with sponsors and strategic partners
Conduct member surveys and present findings to leadership
Represent XBN at networking events and community meetings
Facilitate connections between members and resource organizations

Learning Outcome 3: Event Planning and Promotional Marketing

Develop marketing plans for Business & Breakfasts, Lunch & Learns, and conferences
Design event promotional materials (flyers, graphics, invitations)
Coordinate event logistics and vendor communications
Create post-event recaps with photos and impact summaries
Analyze event feedback and recommend improvements

Learning Outcome 4: Professional Writing and Content Development

Draft speeches and presentations for organizational leadership
Write articles profiling members and highlighting program success stories
Create impact reports and case studies
Develop media talking points and briefing documents
Edit publications for clarity and brand consistency

Training:

Training Plan for Public Relations Internship at XBN
Initial Onboarding
General Employer Orientation (Mandatory)
Students will complete a comprehensive orientation covering XBN's mission, organizational structure, signature events (RECON, PROCON, X-Awards), key stakeholders, workplace policies, brand guidelines, and organizational systems including website CMS, social media platforms, and member database.
Ongoing Mentorship
Weekly One-on-One Mentor Meetings
Interns meet weekly with XBN leadership team to review project progress, receive feedback on work products, discuss challenges, set priorities, and connect internship experiences to learning outcomes and career development.
Experiential Learning
Job Shadowing
Interns shadow XBN leadership team members , sponsor meetings, event planning sessions, member consultations, and community presentations to observe professional communications in action.
Workshops & Skills Training
Structured training sessions cover professional writing (press releases, newsletters), social media strategy, event marketing, graphic design basics, media relations, survey design, and cultural competency when serving diverse small business communities.
Guided Practice
Provision of Work Samples
Interns receive exemplar materials including previous press releases, social media campaigns, event marketing content, newsletters, presentation decks, and partnership proposals to establish quality standards and organizational voice.
Overview/Contextualization of Assigned Tasks
Supervisors provide background on each project's purpose, target audiences, connection to organizational goals, relevant stakeholders, and clear expectations for deliverables and timelines.
Assessment
Interns maintain a work portfolio, final performance reviews, and complete reflective exercises connecting practical experience to learning outcomes.
Training Literature
Interns receive curated resources on nonprofit public relations best practices, community engagement strategies, diversity-focused marketing, and social media analytics.

Learning Outcome:

Learning Goals/Outcomes for Public Relations Internship at XBN
1. Strategic Communications for Nonprofit Mission Advancement
Develop and execute integrated public relations strategies that promote XBN's mission of supporting underserved small businesses through coordinating media communications, social media content, newsletters, and promotional campaigns that effectively engage members, strategic partners, and the broader community.
2. Stakeholder Relationship Management and Community Engagement
Cultivate professional communication skills by serving as a liaison between XBN, its diverse small business members, corporate sponsors, community partners, and resource organizations, while learning to identify stakeholder needs, facilitate connections, and build collaborative relationships that advance organizational goals.
3. Event Planning and Promotional Marketing
Gain hands-on experience planning, promoting, and coordinating signature events (such as RECON, PROCON, Business & Breakfasts, and networking mixers) by developing marketing materials, managing event communications, conducting member surveys, and analyzing outcomes to enhance member engagement and organizational visibility.
4. Professional Writing and Content Development
Demonstrate proficiency in crafting various forms of professional communications including press releases, organizational publications, website content, social media posts, speeches, and presentations that align with XBN's brand voice while effectively communicating the organization's impact on economic growth and diversity in the small business community.