Public Relations InternAt — Michele Marie PR

Track samples using Mayvien

Assist with celebrity gifting

Visually merchandise company showroom/organize client inventories

Research influencers and social media trends

Research editors and media outlets

Draft pitches and assist with influencer/press outreach

Tasks:

Assist in the planning, coordination, and execution of public relations campaigns for fashion brands, designers, or events, applying PR theory and branding strategies learned in coursework.

Draft and edit professional communications, including press releases, media pitches, newsletters, and internal briefs tailored to fashion industry audiences.

Research and maintain media lists, influencer databases, and industry contacts relevant to fashion, lifestyle, and trade publications.

Monitor media coverage, social media engagement, and brand mentions; analyze results and prepare coverage reports or summaries for supervisors.

Support sample trafficking, including coordinating fashion sample requests, tracking loans, and ensuring timely delivery and returns to media and influencers.

Assist with influencer relations by researching potential partners, preparing outreach materials, and tracking campaign performance.

Participate in the planning and execution of fashion events, showroom appointments, launches, or fittings, including logistics, scheduling, and on-site support.

Collaborate with creative, marketing, and PR teams to ensure consistent brand messaging across media and promotional channels.

Conduct competitive and trend research to inform PR strategies and identify emerging fashion and media trends.

Use industry-standard tools and platforms (e.g., media monitoring software, social media analytics, CRM systems) to support PR initiatives.

Training:

Weekly scheduled one on one mentor meetings, job shadowing, weekly scheduled zoom meetings to learn all programs and softwares, first day orientation.

Learning Outcome:

Track samples using Mayvien
Assist with celebrity gifting
Visually merchandise company showroom/organize client inventories
Research influencers and social media trends
Research editors and media outlets
Draft pitches and assist with influencer/press outreach