Market & Creative Strategy InternAt — Oliboli Donuts
The Marketing & Content Strategy Intern will support the development and execution of digital marketing initiatives for Oliboli Donuts. Responsibilities include analyzing social media performance data, assisting in content calendar management, contributing to seasonal campaign planning, drafting promotional copy, conducting competitive research, and participating in visual content production sessions. The intern will work closely with the creative lead to implement organized marketing systems, refine brand storytelling, and translate strategic concepts into measurable business outcomes within a small business environment.
Tasks:
The student will be responsible for conducting weekly social media analytics reviews, compiling performance summaries, and presenting strategic recommendations based on engagement, reach, and conversion indicators. They will assist in developing and maintaining a structured content calendar using Notion, including campaign timelines, caption drafting, and asset organization. The intern will participate in seasonal campaign planning sessions, contribute research on competitor positioning and market trends, and help execute product launch strategies from concept through publication. Practical assignments will include assisting in food photography sessions, learning manual camera and lighting fundamentals, and producing visual content aligned with brand guidelines. Additional responsibilities will include drafting promotional copy, supporting event marketing initiatives, and documenting workflow processes to help build a scalable marketing system for the business. These tasks will allow measurable evaluation of both analytical and creative development throughout the internship.
Training:
The internship will begin with a structured orientation during the first week to introduce the student to Oliboli’s brand identity, marketing goals, existing content systems, and expectations for collaboration. From there, the internship will include weekly one-hour strategy and mentorship meetings to review analytics, discuss campaign performance, refine ideas, and provide guided feedback. The intern will participate in collaborative content production sessions, including campaign brainstorming, editorial planning, and hands-on instruction in food photography and lighting principles. Biweekly progress check-ins will be used to evaluate growth toward learning outcomes, reflect on challenges, and adjust responsibilities to support the student’s strengths and development areas. Ongoing consultation and real-time feedback during project work will ensure that the intern is supported in both analytical and creative skill-building. This mentorship-driven structure is designed to foster confidence, critical thinking, and applied learning within an experiential, small business environment.
Learning Outcome:
During this internship, the student will develop practical, industry-relevant knowledge of digital marketing strategy within a small, independent food business. They will learn to interpret social media analytics, identify audience patterns, and evaluate campaign performance in order to inform strategic decision-making. The internship will emphasize content strategy development, editorial planning, and the execution of seasonal product launches and community-focused promotions. The student will also gain hands-on experience in visual content production, including foundational food photography and lighting principles that directly influence brand perception and audience engagement. Through the structured use of Notion, they will build project management competencies by organizing content calendars, tracking performance metrics, and refining workflow systems. Overall, the experience is designed to bridge marketing theory with applied creative practice, enabling the student to contribute meaningfully within an entrepreneurial environment.