Social Media InternAt — Califia Farms

We're looking to hire a talented, self-motivated undergraduate student for a part-time (15 hours/week) Fall internship supporting our Brand Team's social media strategy and content creation efforts, with a particular focus on TikTok. In this role, you'll collaborate with key internal partners to create engaging content, monitor emerging social media trends, and interact with Califia Farms' loyal audience while helping to attract and engage new consumers.

 This position is based out of our headquarters in the Arts District in Downtown Los Angeles and works in the office at least once a week, Tuesday through Thursday.

Tasks:

Content Creation Support

Move quickly to compose TikTok content ideas that are original, relatable, fun, informational, and on brand, based upon trending sounds within the app
Identify and engage with up-and-coming TikTok content creators
Be self-sufficient with producing your own content
Participate in team brainstorms and content ideation

 Social Media Support

Support the team in discovering the Califia Farms niche on TikTok to drive brand awareness, engagement, and advocacy amongst a younger audience (15-25)
Work with the social team to understand performance and growth metrics to adjust creative for optimizing posts
Assist Social Media Manager with gathering data and monthly reporting on social performance
Engage with followers in DMs/comments where needed, across social media platforms
Continually research social media news, updates, and trends to propose ideas on how Califia Farms can successfully show up on all platforms (Instagram, TikTok, Facebook, X, Pinterest, Threads, etc.)
Ad hoc support on the Califia Farms website, Feedback Panel, and other projects that fall under the Communications Team
Ad hoc support on Influencer and PR projects, in partnership with the Influencer & Communications Associate

Training:

General employer orientation
Weekly scheduled meetings with supervisor
Skills training as needed
Position training, including tools that will be used in Social Media role

learning Outcome:

By the end of the internship, you will:

Have a solid understanding of the social media landscape and trends
Create compelling content for Califia’s social channels with a test-and-learn mentality
Reach new consumers, creating a deeper resonance with a younger audience
Confidently present data and recommendations in team settings
Learn to bring to life Califia’s brand voice and positioning, acting as a consumer ambassador for the brand