Marketing InternAt — Fast Friends

Learn and execute top of funnel marketing activations 

Position Description: This is a marketing internship at Fast Friends, a remote based music management company and record label focused on achieving our client's artistic visions. The internship will be primarily focused on digital marketing, specifically building a fundamental understanding of marketing funnels within music and gaining hands on experience optimizing top-of-funnel attention, as well as an understanding of how to operate within a group environment with differing opinions. 

Tasks: The intern will demonstrate their learning outcomes by adjusting, based on supervisor feedback, a weekly process of creating, posting, and logging data on social media content. Weekly, they will present their work and observations, discuss opportunities and findings, and align on adjustments for the following week. They will also demonstrate learning outcomes by giving and receiving feedback in a group setting with other interns, moderated by their supervisor.

Training: The intern is paired with a marketing supervisor, myself, who oversees their fan page work. Onboarding covers account access, platform guidelines, overall goals, and data logging practices.

The supervisor holds a weekly one on one with the intern to review posts, discuss performance data, and set direction for the next week. Early on this is direct instruction, with the supervisor showing how to evaluate performance and spot patterns. As the intern progresses, sessions shift to observational learning, with the intern walking through their own analysis before getting feedback.

Interns also join a weekly group session with other interns, moderated by the supervisor, to present findings and exchange peer feedback across accounts.

The role is remote, so there is no physical job shadowing. Interns instead review recorded examples of supervisor decisions and observe live strategy discussions before working independently, though all interns will be provided with the oportunity to sit in on various meetings in relation to digital marketing from across the company. =

Learning Outcome: By the end of the internship, the student will be able to:

- Identify the stages of a digital marketing funnel in music, from discovery to fan conversion
- Analyze content performance data to determine what resonates and why
- Apply data driven insights to adjust content strategy and posting cadence
- Communicate marketing findings clearly to supervisors and peers
- Give and receive constructive feedback in a team setting
- Connect top of funnel metrics to downstream music business outcomes like streaming and engagement
- Recognize how weekly planning, execution, and review cycles function on a live campaign